Drive Product Page Rankings with a Content & Link-Building Funnel
Learn how to elevate your product page rankings using a strategic blend of link-building and SEO content marketing in a full-funnel approach.
Step-by-Step Guide to Building a Funnel for Product Page Rankings
Every business aims to generate more revenue through search. Here’s how to create a winning funnel:
Step 1: Identify Existing Link Opportunities
To maximize the power of search, start by influencing your category pages with targeted link-building strategies.
Step 2: Audit Content for Relevance, Rankings, and Links
Evaluate your current keyword rankings and ask:
- Is your content truly relevant to these keywords and categories?
- Do you have content designed for every stage of the funnel: top, mid, and bottom?
Identify gaps in your content strategy and fill them with linkable, valuable content tailored to your target audience.
Step 3: Create Mid-Funnel Content Around High-Intent Keywords
Target high-intent keywords that naturally align with these categories:
- Use cases.
- Customer questions and concerns.
- Feature understanding.
- Industry jargon and beginner guides.
By addressing these topics, you’ll establish yourself as a credible authority while creating content others want to link to.
Avoid focusing on content categories like “best products,” product reviews, or direct competitor comparisons, as these don’t always align with revenue-focused search goals.
Step 4: Develop Top-Funnel Content for Link Building
Why would an authoritative website link to your content? The answer lies in offering value to their audience.
Create engaging top-funnel content, such as guides, insights, or research, that positions your site as a valuable resource.
This type of content naturally attracts links and drives traffic back to your site.
Step 5: Build Links and Interlink Your Funnel
To effectively build links, follow these steps:
- Compile a list of websites likely to find your content valuable.
- Promote your content consistently and track outreach efforts.
- Refine your strategy based on responses and results.
Don’t Forget to Interlink Your Funnel
Ensure your top-funnel content bridges seamlessly to mid-funnel and bottom-funnel pages.
Interlinking strengthens your funnel’s structure and guides users naturally toward your product, category, service, or solution pages.
Step 6: Measure Impact, KPIs, and Performance
To communicate the value of your SEO efforts, craft a compelling narrative supported by measurable metrics:
- Primary goal: Improved rankings for product-related terms.
- Additional metrics: new keyword rankings, organic traffic growth, and backlinks acquired.
Link these outcomes to business objectives, such as:
- Clicks and web forms submitted.
- Qualified leads were generated.
- Conversions and revenue growth.
Creating a funnel-driven content strategy and focusing on strategic link-building can improve product page rankings and drive meaningful business results.
Elevate your SEO strategy—start building your funnel today!
