Create page dynamically in real-time: –
Dynamically generated pages, regardless of platform, have been a challenge for SEO professionals for a couple of decades.
New content management systems bring some new tricks to how pages are created, but in the end, dynamic content is nothing new.
There are several ways to handle dynamic content from an SEO perspective.
Dynamic representation
Creating SEO value from dynamic content is a technique known as dynamic rendering.
Dynamic rendering detects the user agent of a browser or bot and offers content specifically for that bot.
This allows webmasters to show Googlebot and other crawlers fully rendered pages instead of an empty dynamic template.
Dynamic rendering is not cloaking.
It is a completely white technique recommended by Google for dynamically generated content; specifically, single-page applications and progressive web applications.
However, if dynamic rendering is abused, it can be considered cloaking.
For example, using dynamic rendering to deliver content that is not the same or very similar to content that a regular visitor would see could end up in violation of Google’s terms of service.
The best practice is to make sure that the content that is served to specific trackers is the same as the content that regular visitors see.
When implementing dynamic rendering, be sure to check site speed across different user agents.
A common mistake many make when implementing this technique is creating slow loading pages, particularly mobile versions of these pages.
Always check the page speed of alternate pages, dynamically rendered.
Cannonball: an alternative to dynamic rendering
A cannonball is when static HTML pages are created to render the pages that would normally be generated dynamically.
Creating a cannonball can be time-consuming, especially for sites with many dynamically generated pages.
Typically, when using a cannonball approach, dynamically generated content is hidden from trackers.
This approach makes sense when using heavy customization on a site.
There are numerous software solutions that will help maintain cannonball pages.
Dynamically generated pages can be a powerful part of the overall user experience.
Workarounds like dynamic rendering and cannonballs help to dynamically generate content and appear well in search results.
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