December 2021 - Page 3 of 3 - Visualize Your Impact, Transform Your World

Ways to create a Google algorithm update resistant SEO strategy.

by Rajenvision December 10, 2021July 28, 2022Comments are Disabled

To stop the roller coaster ride and keep a solid ranking through Google updates. Google’s algorithm updates can make it seem like the search engine is punishing publishers for mysterious reasons. Website rankings are never guaranteed. Improve ranking stability and formulate an SEO strategy more resistant to Google algorithm updates with these tips. 1. User …

Ways to optimize a paid search campaign.

by Rajenvision December 9, 2021July 28, 2022Comments are Disabled

There is a lot to consider when optimizing the PPC efforts. Managing paid search can spoil marketers. It’s deeply ingrained in data, and this data comes quickly after launching a new campaign. Before starting to optimize campaigns, one should have a good understanding of what the number one goal of paid search campaigns is. 15 …

Use local keywords to rank higher on Google.

by Rajenvision December 7, 2021July 28, 2022Comments are Disabled

Use local keywords to rank higher on Google: – Search and use keywords to help increase your local search ranking. Know that 76% of people searching for a nearby business on their smartphones visit it within a day. That’s the power of local SEO and local keyword research. Choosing the right keywords for your business …

To get started with keyword research for SEO.

by Rajenvision December 7, 2021July 28, 2022Comments are Disabled

To get started with keyword research for SEO: – Keyword research is an ongoing process for marketers. Learn the basics of good SEO keyword research and analysis. Despite all the many changes in SEO practice over the years, keyword research remains one of the most fundamental SEO tasks. Some form of keyword research is still …

Structure best practices for creating campaigns and ad groups.

by Rajenvision December 6, 2021July 28, 2022Comments are Disabled

Structure best practices for creating campaigns and ad groups: – The structure of the account is a fundamental element to guarantee the success of the paid search. These best practices will help to set up campaigns and ad groups effectively. Adopting group structure and best practices ensures that keywords, advertising messages, and landing pages are …

Search Engine Spam Toxins and Penalties.

by Rajenvision December 5, 2021July 28, 2022Comments are Disabled

Search Engine Spam Toxins and Penalties: Anyone entering the realm of search engine optimization is likely to encounter some questionable tactics (aka “black hat”), or toxins, as we call them in our Periodic Table of SEO Factors. These are shortcuts or tricks that may have been enough to ensure a high ranking in the days …

Google SEO News and Google Algorithm Updates.

by Rajenvision December 3, 2021July 28, 2022Comments are Disabled

Google SEO News and Google Algorithm Updates: – Google has a long history of popular algorithm updates, search index changes, and refreshments. History of major Google search algorithm updates. Google has updated its search algorithms several times. Google seems to be changing more often than not. Many experts estimate that Google changes its search algorithm …

10 WordPress Image Optimization Plugins for Faster Page Speed

by Rajenvision December 3, 2021July 28, 2022One Comment

10 WordPress Image Optimization Plugins for Faster Page Speed: – To improve WordPress website speed and performance with these 10 Image Optimization Plugins. Images can represent a large proportion of the weight of the page. Optimization can make a big difference in site speed. The importance of page speed for both search ranking and user …

10 Best PPC Planning & Paid Search Practices.

by Rajenvision December 2, 2021July 28, 2022Comments are Disabled

10 Best PPC Planning & Paid Search Practices: – It is important to periodically review the paid search strategy to improve the campaign performance. Consider these 10 best practices. Reviewing best practices for pay per click is a great way to keep up with trends and improve performance. Especially now, as the advertising world faces …

To use keyword intent to drive PPC performance

by Rajenvision December 1, 2021July 28, 20225 Comments

To use keyword intent to drive PPC performance: – Configure for keyword success (and profit) by understanding the impact of the auction price, customer journey factors, and volume/value potential. The option to actively target a keyword instead of allowing associated queries to happen naturally through other terms is an ever-evolving equation of: Auction price. Association …