Website Speed ​​Testing Tools

There are many reasons why people prefer to shop at one online store over another or choose one streaming service over another, starting from the type of service they get, price, quality and, who guessed it from the title, speed. The speed we were referring to is the speed at which the website loads and …

Enhance customer acquisition on Facebook and Instagram

When customers take the time to message the business on Facebook or Instagram, it’s easy to assume they’ll wait for the response before taking action. But that’s not a realistic approach, especially when the average customer has high expectations and tons of other options to consider. Meet customer expectations: Most customers expect to receive a …

Significance of Digital Marketing

Digital marketing involves advertising or promoting a brand, service or product on the Internet. This is also called Internet marketing. To explain digital marketing in simple words, it is a technique applied to attract audience to online platforms. The importance of digital marketing is growing day by day. Nowadays, the content consumption on the phones, …

SEO metrics in 2024

Explore the crucial SEO metrics for 2024 that every digital marketer should focus on to improve search engine visibility and performance. *Tracking the right metrics is crucial to optimizing online performance and achieving long-term SEO success. *Highlights specific metrics we should focus on in 2024 to boost SEO performance. Anyone who has been in search …

Display & Video 360 features

Google Display & Video 360 allows marketers to manage their booking, programmatic and programmatic guaranteed campaigns across display, video, TV, audio and other channels, all in one place. A consolidated collaborative marketing tool.   DoubleClick Bid Manager became Display and Video 360, DoubleClick Search became Search Ads 360, and DoubleClick for Publishers (DFP) became Google …

Key Metrics to Track for SEO

Important Metrics To Measure For SEO Success: *Discover effective methods to measure SEO effectiveness and increase business growth. *Track the right metrics to boost revenue and enhance brand visibility. *SEO metrics such as rankings are great, but what matters most is SEO’s impact on business growth. This means understand SEO’s value if track the right …

Types Of PR & SEO Funnels

PR & SEO Funnels That Will Maximize Conversions Maximize conversions with PR and SEO funnels. Know how to align the content with media coverage for higher conversion rates. Aligning the content with media coverage can drive high conversion rates because it influences search behavior and creates a funnel from media to search and through the …

Generating genuine leads with the Google My Business (GMB)

Generating genuine leads with the Google My Business (GMB) page involves several strategic steps to optimize the profile, engage with customers, and leverage GMB features effectively. Here’s a comprehensive guide: Optimize the Profile: Complete Information: Fill out every section of the GMB profile, including the business name, address, phone number, website, and business hours.  Ensure …

Fixing Broken Backlinks

Google’s Unconventional Advice On Fixing Broken Backlinks Assessing broken backlinks for those that are the most helpful for “users” is an unconventional way to decide whether to fix them or not. The conventional SEO practice is to fix a broken backlink to assure that a site is receiving the maximum available link equity. Checking backlinks is …

Googlebot crawlers

Googlebot crawlers: Google adds two new Googlebot crawlers: GoogleOther-Image and GoogleOther-Video Google has added two new crawlers to the Googlebot family of web crawlers: Google’s new crawlers are to “better support crawling of binary data that may be used for research and development. GoogleOther-Image GoogleOther-Video Google’s new crawlers are versions of GoogleOther optimized for fetching …