The Web’s Evolution

Evolution of the Web      *Understanding the evolution of the web is crucial as we transition from Web 2.0 to Web 3.0.                                         *The original web laid the groundwork for the future of the internet, and …

How to Create Powerful Backlinks for Free

Create Powerful Backlinks for Free Backlinks are crucial for SEO and ranking, but acquiring them can be costly. Here’s know how to create free backlinks: Understanding Backlinks Backlinks, or inbound links, are links from other websites to your site. They are vital for SEO, acting as trust signals to search engines. Historical Context 1996: Google’s …

User Conversion Rate Metrics

User Conversion Rate Metrics: Enhancements in Google Analytics Google Analytics has introduced new metrics for tracking user conversion rates, aiming to help businesses enhance their conversion tracking and improve overall user engagement. Overview of New Metrics: The platform now includes two new metrics: User Key Event Rate and Session Key Event Rate. These metrics are …

Website Speed ​​Testing Tools

There are many reasons why people prefer to shop at one online store over another or choose one streaming service over another, starting from the type of service they get, price, quality and, who guessed it from the title, speed. The speed we were referring to is the speed at which the website loads and …

Enhance customer acquisition on Facebook and Instagram

When customers take the time to message the business on Facebook or Instagram, it’s easy to assume they’ll wait for the response before taking action. But that’s not a realistic approach, especially when the average customer has high expectations and tons of other options to consider. Meet customer expectations: Most customers expect to receive a …

Significance of Digital Marketing

Digital marketing involves advertising or promoting a brand, service or product on the Internet. This is also called Internet marketing. To explain digital marketing in simple words, it is a technique applied to attract audience to online platforms. The importance of digital marketing is growing day by day. Nowadays, the content consumption on the phones, …

SEO metrics in 2024

Explore the crucial SEO metrics for 2024 that every digital marketer should focus on to improve search engine visibility and performance. *Tracking the right metrics is crucial to optimizing online performance and achieving long-term SEO success. *Highlights specific metrics we should focus on in 2024 to boost SEO performance. Anyone who has been in search …

Display & Video 360 features

Google Display & Video 360 allows marketers to manage their booking, programmatic and programmatic guaranteed campaigns across display, video, TV, audio and other channels, all in one place. A consolidated collaborative marketing tool.   DoubleClick Bid Manager became Display and Video 360, DoubleClick Search became Search Ads 360, and DoubleClick for Publishers (DFP) became Google …

Key Metrics to Track for SEO

Important Metrics To Measure For SEO Success: *Discover effective methods to measure SEO effectiveness and increase business growth. *Track the right metrics to boost revenue and enhance brand visibility. *SEO metrics such as rankings are great, but what matters most is SEO’s impact on business growth. This means understand SEO’s value if track the right …