Search Engine Spam Toxins and Penalties: Anyone entering the realm of search engine optimization is likely to encounter some questionable tactics (aka “black hat”), or toxins, as we call them in our Periodic Table of SEO Factors. These are shortcuts or tricks that may have been enough to ensure a high ranking in the days …
Google SEO News and Google Algorithm Updates: – Google has a long history of popular algorithm updates, search index changes, and refreshments. History of major Google search algorithm updates. Google has updated its search algorithms several times. Google seems to be changing more often than not. Many experts estimate that Google changes its search algorithm …
10 WordPress Image Optimization Plugins for Faster Page Speed: – To improve WordPress website speed and performance with these 10 Image Optimization Plugins. Images can represent a large proportion of the weight of the page. Optimization can make a big difference in site speed. The importance of page speed for both search ranking and user …
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10 Best PPC Planning & Paid Search Practices: – It is important to periodically review the paid search strategy to improve the campaign performance. Consider these 10 best practices. Reviewing best practices for pay per click is a great way to keep up with trends and improve performance. Especially now, as the advertising world faces …
To use keyword intent to drive PPC performance: – Configure for keyword success (and profit) by understanding the impact of the auction price, customer journey factors, and volume/value potential. The option to actively target a keyword instead of allowing associated queries to happen naturally through other terms is an ever-evolving equation of: Auction price. Association …
To measure success in PPC campaigns with and without conversion data: To effectively track the performance of the PPC ads, here’s how to measure the success of paid search campaigns with or without conversion data. One of the greatest gifts that digital marketing represents is the data to know when we are achieving our objectives. …
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Conversions in payment methods come in many forms. Learn how to define a conversion for the campaigns and the value of the PPC marketing dollar. Once upon a time, a PPC conversion was simple. It meant that someone completed an action that he wanted, which generally meant a sale. However, as marketing became more sophisticated …
Having a profitable paid search campaign has many components. Here are eight ways to optimize PPC campaigns to maximize revenue. A well-executed PPC campaign can be crucial to an advertiser’s overall revenue and conversions. However, because to pay for each click to get from the ads, a poorly managed PPC campaign can cost more (sometimes …
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15 ways to optimize a paid search campaign: – There is a lot to consider when optimizing the PPC efforts. Here are the top 15 things professionals check when working on account performance. Managing paid search can spoil marketers. It’s deeply ingrained in data, and this data comes in quickly after launching a new campaign. …
Top 6 PPC KPIs One Should Track: – PPC advertisers have so much data at their fingertips. Identify which paid search KPIs are most important and when to use them. The best thing about PPC is that you have so much data at your fingertips and you can make changes in real-time. There are so …