Understanding the happening on each page of the website and optimizing within the framework of the warnings and tasks to find in this direction can help to achieve a better step by step.
This is possible with a powerful web analytics tool.
Lower bounce rates:
When users enter the site, if they cannot find the content they are looking for, they are forced to wait a few seconds due to slow loading, or if security breaches (such as lack of SSL certificate) are noticed, the bounce rate will be maximized.
Improvements should start with a web analytics tool that does a page-based analysis of every factor that causes all of these negative experiences!
Higher conversion rates:
The continuous analysis of the speed, the content, the image formats or the accessibility of the site allows improving the experience of the user who enters the site.
Increased time users spend on the site and increased potential conversion rates.
High traffic – Increased ranking:
There are two main things that search engines, especially Google, demand from website optimization processes:
Improve the user experience on the site in all aspects (talk about an improvement in all aspects, from speed to content coverage, from site colours to categories, accessibility to a simple and understandable interface).
Host these improvements in the world of the Internet with an infrastructure that search engine robots can crawl.
It can be really easy to do this within the framework of the warnings and tips that a good website analytics tool will provide.
The ranking will increase in the search engines for related keywords.
Target audience before competitors:
The recognition, popularity and dominance of the market that comes with increased traffic.
Increase in sales rates:
If someone owns an eCommerce site, wouldn’t it be perfect to work with a website analytics tool that scans every page of the products in detail and gives page-based gap results.
Predict reasons for users’ cart abandonment rates, understand issues in categories with less traffic, and provide certain factors that will allow users to navigate the eCommerce site more easily.
Increase the time users spend on the site.
Become an easy to navigate e-commerce site for users. It increases the possibility of spending time on the site in the spare time.
Minimize the steps between liking the product and buying it.
The possibility of purchase will increase and users will convert.
Manage customer satisfaction by optimizing the conversion rate and reach a wider audience.
The task of a website analysis tool:
Enable to measure and control all the characteristics of the website without the need to use any additional platform.
Perform all measurements on a page basis.
Understand from which page each deficiency or issue that affects overall performance arises:
Analysis from start to finish.
Page-based reports.
Comprehensive tasks that show step by step how each deficiency can be solved.
Statistics showing the potential and probable impact of each task on the overall score.
A program that provides automatic page scanning thanks to high-quality AI-based technology.
These are the principles that represent the most basic benefits that Scrappy offers.
Page speed monitoring –
A powerful website analytics tool should periodically analyze the speed of each page on the site.
Speed is a direct ranking factor according to Google.
E-commerce sites, which offer users a slow experience due to issues such as freezing or tingling, have been reduced by 70 per cent.
All of these represent the importance of speed in the world of the Internet, which is constantly on the move and contains millions of competitors at the same time.
Strong speed monitoring should indicate clear ways to increase the ranking by measuring all the metrics that authorize platforms like Google Lighthouse are concerned about.
The main metrics that make up the Google Lighthouse performance score are:
Note that all values are measured per page.
Tasks that will be given on ways to increase scores.
Performing Pagespeed monitoring correctly will get the following:
Quick website experience from search engine bots will make it easier for pages to rank higher when indexed.
Users typically expect the pages they log into to open within 2 seconds.
Loading times of three seconds or more mean increased bounce rates.
The customer acquisition rate will increase as it will be easier for users to navigate the site.
Therefore, users will want to revisit the site.
Uptime monitoring –
Imagine that the services to be offered on the website have a great scope:
Users will find what they are looking for on the pages, they have high accessibility rates and therefore the conversion rates are getting better and better.
Increased the speed several times to minimize the possibility of users bouncing.
For all of these optimizations to really work, the site first needs to be accessible.
Increased downtime due to various server issues can damage the overall reputation and reputation of the site and prevent users from getting loyal visitors.
Powerful uptime monitoring services should be able to perform the following form:
1. Notify with an instant notification whenever the site experiences downtime.
2. Notify this by email when the site is republished.
3. Automatically determine the hours the site needs to be crawled and provide maximum control thanks to a system based on artificial intelligence.
4. By regularly monitoring server response time, allow more control over a factor that affects the performance score.
Required context of uptime monitoring services:
Scrappy Uptime Monitoring Tool does all of this in the most powerful way.
Every uptime and downtime status of an on-site AI-powered tool is detected immediately.
Determine how often to experience this problem and change the server service preference accordingly.
With report-based server response, time tracking can also track anything that affects many categories, from First Contentful Paint to other performance metrics.
Full control over the performance and accessibility of the site and allows its improvement.
Uptime monitoring services are generally expected to provide a large amount of data when the site is in idle time, from the visitor encounter status code to the duration of this condition, from medium-throughput from uptime to response time.
A powerful website analysis tool can do is to display the statistics with a graph and similar tools and allows the analysis of the general values of the site on a regular basis.
Comprehensive Uptime Monitoring service in all the different price packages to offer and guarantee the best results for the projects.
SEO audit and monitoring:
SEO is one of the most valuable work processes that will make it strong enough in the digital world.
Remember the platform that unites visitors is the search engines themselves.
If one can be more visible in search engines, one will be the most popular store on a busy street.
Think about it globally: When the target audience searches for service-related keywords, they appear first in the SERPs and drive more traffic to the site.
Having a very interesting statistic on this topic:
Studies show that the first three results in SERP receive a very high share of traffic.
This rate becomes much lower when falling from the first page.
So exactly where to rank in the SERP is very important.
Row zero or featured snippets, which are becoming increasingly popular these days, manage to lower the potential CTR rate of the first ranked result by around ten per cent.
People prefer to read this short answer, which is displayed as a featured snippet, and if they want more information, they prefer to go to the site that provides this answer.
Therefore, understanding the current demands of Google for websites and optimizing the site, content and technical characteristics according to these demands is the most important thing to reach the target audience.
It is very valuable to measure all the metrics that affect the SEO score of the site with a powerful SEO tool and correct the deficiencies that prevent a gradual increase in the rankings.
A good offer of SEO analysis tools:
SEO is not just about on-site optimizations.
A good SEO tool should also help clean up backlinks that will damage the reputation of the site.
Regular backlink scanning is an excellent feature.
A good SEO tool creates a separate on-page SEO report for each of the pages.
There should be statistical reports of all page details, from page speed to content ratio, average response time to crawlable capacity, title information and meta description, structured data, size DOM and redirects. The main goal is to make sure to have full control over the site.
A good SEO tool does not require trying to learn about them by allocating a separate budget after detecting them all.
Instead, it offers solutions to improve deficiencies and any statistics that deviate from the norm.
Good SEO tools should have developed all of their algorithms according to the most up-to-date demands of search engines.
Outdated warnings, useless correction requests will make the results worse day by day.
Scrappy, serve with a powerful SEO website analysis tool that performs all functions.
It is very valuable for us to have full control over the site. Better SEO will mean more traffic, a higher potential conversion rate, and of course a better reputation.
Keyword tracking – Set position on certain keywords, track improvement.
People search with words in search engines to find the results they are looking for, to learn about the company that provides the service they are looking for, or for inspiration.
SEO improvements may not make it stand out on a specific keyword.
Ranking on keywords depends on the work of the competitors, the difficulty of the industry and if the content is of sufficient quality and is optimized.
Manage the content strategy, meta descriptions, tags, or search engine marketing efforts by tracking keywords and keeping track of which words are indexed and where are currently in the position.
Track competitor keyword positions step-by-step, guess the content strategy and proactively produce.
Having a website analytics tool that allows dominating everything in the SERP world is the best way to get a clear understanding of the market position.
SERP keyword table:
At Scrappy, make tracking work much easier by offering a table of SERP keywords.
Changes, distribution of countries that access keywords through the site, position changes and much more.
Keywords page:
The keywords page allows showing progress from past to present on a specifically chosen keyword.
Examine the statistics displayed on a timeline in an easy-to-understand graph.
In addition to the position on this keyword, will be able to see the search volumes for the keyword and the development of interest in the keyword on the chart timeline.
Scrappy shows the results for a while and shows them separately for mobile devices and desktop computers.
Keyword details:
The keyword detail page is a special page where one can browse versions of semantic and long-tail keywords that are similar to the specific keyword.
The page results are also separate for desktop and mobile devices.
Made it possible to target additional keywords according to the audience want to target.
View the bottom / top position and results on a screen over the selected keyword.
Track the changing interest of the target targeting keywords:
Appealing to a certain audience, it may be a good idea to understand what keywords this audience is searching for and update the content strategy accordingly.
Be great for a website analytics tool that works in sync with Google Trends to provide insight into changing trends and search habits that need to use any other tool and will get great results.
The 12-month historical data and current values will be presented to allow us to set the content strategy and keyword-focused advertising strategy in the most efficient way.
The rates of return on investment (ROI) will reach an excellent level.
If someone is looking for a tool that allows them to get full control over the website, they should make sure that this tool is in a form that does not need other tools.
W3C Validator:
It’s great to implement the basic SEO requirements of search engines.
Determining the content strategy, setting the correct page speed.
Syntax, code languages, files, security protocols, and much more.
With a powerful W3C monitoring tool, one can check if one should have a functional, fast, and user-oriented syntax and find out what errors need to fix to get it.
A good W3C validation tool should show progress by presenting historical data, enable monitoring, and list all syntax issues.
A good monitoring service should have the following characteristics:
*HTML validation must be covered by W3C validation services.
This type of service makes it easy to scan HTML and XHTML files in detail and find errors and errors.
The optimization process is easily completed by directly flagging errors, which means increased performance.
*CSS validation must be covered by W3C validation services.
All CSS files on the website are scanned in detail, tested for playability, compatibility and validity.
The improvements will also improve the overall SEO score.
Have excellent SEO and get competitive analysis with a killer website analytics tool.
A good website analysis tool to know the digital position of the website in the market and make improvements in line with the most up-to-date SEO requirements.
A good website analytics checklist should do everything from monitoring page speed to tracking keywords, monitoring uptime to having a fast, easy and accessible website while constantly optimizing itself.
According to the most up-to-date requirements, it enables one to keep the place and improve in the ever-changing digital world.
Benefits of using a powerful web analysis tool:
Having a powerful web analytics tool in the online world will provide the following advantages:
1. To find out exactly the reason for the periodic regressions that occur on the site.
2. Examine the impact of SEO and SEM work, as well as content marketing strategies, on the current situation.
3. Quickly learn about deficiencies and downtime that occur on the site.
4. Know the potential contribution of each improvement to the total score thanks to the score-based system.
5. Have a fully integrated and synchronized monitoring process from a single point without having to use important tools such as Google Lighthouse, Google Dev Tools, Google Trends separately.