Category: News

There are various reasons why people choose one online store over another or prefer a particular streaming service. Factors such as service quality, price, and overall experience play a part, but one key element that often gets overlooked is speed—specifically, the speed at which a website loads and responds to user inputs. Importance of Website …

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Boost Customer Acquisition on Facebook and Instagram When customers message a business on platforms like Facebook or Instagram, it’s easy to assume they’ll patiently wait for a response before taking further action. However, that’s not always realistic, especially when today’s customers have high expectations and plenty of alternatives to choose from. Meeting Customer Expectations Most …

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Digital marketing involves advertising or promoting a brand, service or product on the Internet. This is also called Internet marketing. To explain digital marketing in simple words, it is a technique applied to attract audience to online platforms. The importance of digital marketing is growing day by day. Nowadays, the content consumption on the phones, …

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Top SEO Metrics to Focus on in 2024 for Improved Visibility and Performance Explore the crucial SEO metrics for 2024 that every digital marketer should focus on to improve search engine visibility and performance. *Tracking the right metrics is crucial to optimizing online performance and achieving long-term SEO success. *Highlights specific metrics we should focus …

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Google Display & Video 360 Google Display & Video 360 (DV360) is an all-in-one platform that allows marketers to manage booking, programmatic, and programmatic guaranteed campaigns across multiple channels, including display, video, TV, and audio. It’s a powerful, collaborative marketing tool designed to streamline ad management. Evolution of Google Ads Platforms Google rebranded its ads …

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Key Metrics to Measure for SEO Success To effectively assess the success of the SEO efforts and drive business growth, it’s crucial to track the right metrics. While SEO rankings are valuable, the true measure of success lies in how well SEO contributes to the business goals, including increased revenue and brand visibility. Essential Metrics …

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PR & SEO Funnels That Will Maximize Conversions Maximize Conversions with PR and SEO Funnels: To achieve higher conversion rates, it’s essential to align the content with media coverage. This synergy between content and media not only influences search behavior but also creates a strategic funnel, guiding users from media exposure to the website and …

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Generating genuine leads with the Google My Business (GMB) page involves several strategic steps to optimize the profile, engage with customers, and leverage GMB features effectively. Here’s a comprehensive guide: Optimize the Profile: Complete Information: Fill out every section of the GMB profile, including the business name, address, phone number, website, and business hours.  Ensure …

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Google’s Unconventional Advice On Fixing Broken Backlinks When it comes to fixing broken backlinks, Google suggests an unconventional approach focusing on the links that are most helpful for “users” rather than simply fixing them all. Traditionally, SEO best practices emphasize fixing broken backlinks to ensure a site gets the maximum possible link equity. Google’s advice goes …

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Google Introduces Two New Googlebot Crawlers: Google Other-Image and Google Other-Video Google has expanded its family of web crawlers by introducing two new members: Google Other-Image and Google Other-Video. These new crawlers are designed to enhance the process of crawling binary data, specifically for research and development purposes. The New Crawlers: Google Other-Image: Optimized for …

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