Building a website is just the beginning getting it to rank high in search engine results is where the real challenge begins.
Search Engine Optimization (SEO) is the process of increasing both the quality and quantity of website traffic by improving how easily search engines can find and rank the content.
SEO involves so many components that it’s difficult to manage everything manually.
For online marketers, bloggers, and small business owners, choosing the right SEO tools is critical.
Each tool works differently, and few offer the exact same set of features, so it’s essential to do some research to find the best option.
Even if two tools serve a similar purpose, their feature sets and report formats can vary significantly.
One often-overlooked factor in achieving high rankings in search engine results is the need for a reliable, SEO-optimized hosting solution.
Among the most popular choices are managed cloud hosting solutions, which simplify the technical aspects of managing servers, allowing users to focus on SEO and improving their websites.
Here’s a list of top SEO tools for eCommerce businesses:
Google Analytics
Google is an SEO powerhouse, and Google Analytics is one of the top tools available for monitoring website traffic.
Track the number of visitors to the website in real-time.
Identify the sources of the website traffic.
View total visitor and page view statistics.
Ahrefs SEO Tool
Ahrefs is a widely recognized SEO tool, especially for backlink analysis.
While the paid version provides in-depth reports, the free version is still valuable.
Ahrefs helps to:
Discover the top 100 backlinks for any website.
Analyze common anchor texts and monitor URL and domain ratings.
Google Search Console (Webmaster Tools)
Google Search Console is an excellent tool for identifying SEO issues and understanding the website’s overall health.
It’s particularly useful for:
Detecting malware on the site.
Verifying site ownership and assessing SEO performance.
SEMrush
SEMrush is a powerful SEO tool packed with features to boost the site’s search engine rankings.
It’s widely recommended for:
Gaining insights into competitors’ SEO strategies.
Conducting detailed backlink analysis.
Tracking competitors’ marketing and promotion tactics.
Linkody
Linkody is a strong alternative to Ahrefs for monitoring backlinks.
It offers a comprehensive link profile with various metrics and helps manage link-building campaigns effectively. Features include:
24/7 backlink monitoring.
Regular email reports and competitive analysis.
MozBar
MozBar is a highly-regarded SEO tool that provides important details about the website’s domain and the competitors’ domains.
It’s useful for:
Checking PageRank, Page Authority, and Domain Authority.
Highlighting keywords on a page.
Growth Bar
Growth Bar is a Chrome extension designed to assist with keyword research, competitive analysis, and tracking SEO rankings.
It allows to:
View the top keywords and backlinks driving traffic to any website.
Assess keyword difficulty by examining competitors’ domain authorities.
These tools can play a pivotal role in the SEO strategy, helping to improve website visibility, drive traffic, and boost the rankings in search results.
Word Count Tool
Quickly check the word count of any page directly from the search engine results page (SERP).
Facebook Ads Viewer
See if a website is running Facebook ads and view a visual representation of these ads.
Keyword Suggestions Tool
Generate a list of related keywords along with their search volume and cost-per-click (CPC) to help improve the SEO strategy.
Site Bulb
Site Bulb is a comprehensive desktop crawling tool favored by experts for detailed website audits and reports.
This Chrome-based tool provides accurate, visual reports on various aspects of a website, making it ideal for SEO agencies managing numerous client sites and ranking issues.
Key features include:
Audit and analyze up to 500,000 URLs.
Identify performance bottlenecks and SEO issues.
Produce white-label SEO audit reports for clients.
Wincher
Wincher Rank Tracker is a top-notch tool for monitoring Google rankings.
Known for its user-friendly interface and simplicity, it offers:
Daily updates on both the own and competitors’ Google rankings.
The ability to track an unlimited number of keywords.
Email alerts and reports for significant ranking changes.
Small SEO Tools
Small SEO Tools provides a vast array of free tools for SEO, including image editing, copywriting, and keyword research.
Check domain and page authority.
Find the number of backlinks.
Analyze and research keywords.
SEO Quake
SEO Quake is excellent for gathering background information on websites.
It allows to:
Compare domains and URLs.
Obtain comprehensive details about internal and external links.
Get real-time, accurate results.
Piktochart
Piktochart is a user-friendly tool for creating compelling infographics without needing a designer.
It allows to:
Choose from hundreds of templates.
Add images, animated icons, and videos to the charts.
SpyFu
SpyFu is a powerful online SEO tool offering in-depth insights into search engine rankings and competitor keywords.
It enables to:
Discover the website’s SEO rankings.
Track paid rankings on Google, Yahoo, and Bing.
Analyze competitor rankings and ad variations.
Plag Tracker
Plag Tracker helps identify and prevent plagiarism, which can negatively impact search engine rankings.
It allows to:
Check for plagiarism in the content.
Determine if competitors are using copied content.
See if authors are duplicating content from other sites.
Xenu’s Link Sleuth
To improve SEO rankings, it’s essential to remove broken links.
Xenu’s Link Sleuth helps by:
Checking websites for broken links.
Supporting SSL websites.
Providing up-to-date reports.
Botify
Botify is an excellent tool for conducting SEO audits.
It evaluates site speed, HTML errors, and keyword rankings.
Features include:
Assessing site loading speed.
Identifying HTML errors.
Offering detailed keyword ranking and click-through rate (CTR) information.
Varvy SEO Tool
The Varvy tool helps ensure the site adheres to Google’s SEO guidelines by:
Checking compliance with Google Webmaster guidelines.
Providing performance details.
Offering recommendations for improving rankings.
The Reaction Engine
The Reaction Engine analyzes SEO performance for specific URLs and provides actionable recommendations. It helps:
Analyze a website without needing an account.
Receive suggestions for improving SEO.
Identify technical issues in website structure.
Alexa
Alexa, developed by Amazon, offers valuable insights into audience behavior and competitive analysis.
Its features include:
Detailed digital marketing results.
Competitive website and audience analysis.
Insight into the website’s backlink profile.
Keyword Density Analysis Tool
Keywords are crucial for SEO.
The Keyword Density Analysis Tool helps to:
Analyze keyword density.
Discover important trends and opportunities for optimization.