Effective Link Building Strategies
More links = higher rankings.
Incredible Link Building Strategies
Use these strategies to attract high-quality links to the website quickly and easily! These methods have proven successful in boosting search traffic.
Getting Started: Read this post thoroughly.
Choose the top 3 favorite link building strategies.
Apply the one that is easiest and quickest first.
This approach will help to avoid distractions and increase the search traffic efficiently.
16 Foolproof Link Building Strategies for Free Backlinks.
1. Use Testimonials in the Niche:
This simple strategy can build powerful homepage links. Reach Out: Offer positive testimonials for the products or services to use.
Publish: Ensure the testimonial includes a backlink to the homepage.
Steps: 1. List Targets: Identify service and product websites relevant to the niche that can use testimonials.
2. Find the Right Contact: Use the website’s contact form, or use extensions to find email addresses.
3. Send a Pitch: Before creating the testimonial, suggest the idea to them.
4. Write the Testimonial: Make it short and sweet, including what to be liked most, how the tool/service helped, specific results, and a personal recommendation.
2. Help New Businesses Grow:
Crowdfunding is an underrated link building strategy. – Donor Links: Websites often publish donor details, including links.
Package Links**: Some crowdfunding packages include a backlink.
Steps:
1. Search Crowdfunding Sites**: There are hundreds to choose from. Use Google searches to find suitable projects.
2. Narrow Down: Search within the niche and ensure the project is within the budget.
To Find Crowdfunding Sites:
1. Use Google: Search for projects with terms like:
site:[website URL] inurl:projects +“link to ”`
site:[website URL] inurl:projects +“donor page”`
2. Target Relevant Sites: Find sites that allow link building and fit the budget.
Summary: Testimonials: Offer and publish testimonials with backlinks.
Crowdfunding: Get backlinks through donations or package links.
Use these strategies to build high-quality backlinks and improve the search rankings.
Effective Event Sponsorship Strategies for Link Building.
Sponsoring real-world events can significantly enhance the link building efforts.
Whether local, national, or international, these events provide valuable opportunities to acquire high-quality backlinks.
There are two primary methods to achieve this:
1. Host an Event
By creating and promoting the own event on third-party event sites, gain highly relevant links from authoritative sites.
Benefits:
High Relevance: Links from event sites are usually highly relevant to the niche.
Authority Links: Event sites often have high domain authority.
2. Sponsor an Event
Alternatively, sponsoring events hosted by others allows to benefit from being listed as a sponsor, usually with a backlink.
Benefits:
Relationship Building: Establish connections with other authorities in the industry.
Less Effort: Gain all the benefits without the hassle of organizing an event.
To Find Events to Sponsor:
Identifying Relevant Events
Determine which types of events align with the niche. These could be workshops, conferences, talks, clubs, etc. Compile a list of websites where these events are likely to be hosted.
For local events, check local websites, while national or international events can be found on platforms like:- Eventful
Meet Up
Events.org
Using Google Searches
To find events to sponsor, use the following Google search queries for each hosting site:
site:[website URL] inurl:events +“sponsors”`
site:[website URL] inurl:events +“link to”`
site:[website URL] inurl:registration +“sponsors”`
site:[website URL] +“sponsors”`
site:[website URL] +“donate”`
site:[website URL] +“become a sponsor”`
Add specific keywords to narrow down results. Browse and list relevant events, then repeat this process for each event hosting site with each search term.
Setting Up Alerts
Once have exhausted all options and set up sponsorships for each event, set up Google Alerts to stay informed about new sponsorship opportunities as they arise.
Summary
Event link building offers a Google-approved way to acquire high-quality backlinks.
Here’s a quick recap:
Host an Event: Create and promote the event to get links from third-party sites.
Sponsor an Event: Sponsor relevant events to get listed as a sponsor with a backlink.
Use the aforementioned Google searches to find suitable events to sponsor.
Repeat this process for multiple event hosting sites to maximize the link building opportunities.
Building Backlinks on Social Media
While backlinks on social media are often considered less valuable due to their nofollow status, they still play an essential role in creating a diverse and healthy link profile.
Here’s how to optimize the presence on Facebook:
1. Profile Introduction: Add the website URL in the basic settings and make it public.
2. About Page Description: Include the website URL in the contact information and the description on the About page.
3. Post Links: Add the website link to all relevant posts. 4. Page Buttons: Optimize page buttons below the cover photo to direct traffic to the website.
Enhance the link building efforts and drive more traffic to the website.
Optimizing Image Descriptions for Social Media Backlinks.
Adding the website URL to the descriptions of the images is a powerful, yet often overlooked, method of building backlinks.
This tactic works especially well for the profile picture and cover photo.
Remember to update the description each time to change the images.
Expanding the Social Media Backlink Strategy.
Beyond Facebook, utilize other platforms to build valuable social media backlinks:
Twitter, LinkedIn, YouTube, Pinterest, Instagram, Quora, etc
Social media backlinks hold more value than many realize, and there are multiple ways to incorporate them into the strategy.
Quick Tips for Building Social Media Backlinks on Facebook:
Profile About Tab: Add the website URL.
About Page Description: Include the URL in the description.
Post Links: Add the website link to relevant posts.
Page Buttons: Add buttons below the cover photo linking to the website.
Image Descriptions: Include the URL in the description of images.
Strategic Guest Blogging
Guest blogging remains one of the most popular and effective link building strategies. It is a reliable white hat technique for building an audience and enhancing the SEO metrics.
The Guest Blogging Process: Find the Prospects: Identify high DA (domain authority) sites where to publish the content.
Qualify Blogs: Use tools like Ahrefs to check the domain authority of each site.
Send Outreach Emails: Contact blog managers with the pitch.
Create Great Content: Develop high-quality content tailored to the blog’s audience.
Build Relationships: Engage with blog managers and readers to establish a network.
Finding Prospects: Start by finding potential sites for guest blogging. Look for sites with high domain authority, page authority, and organic traffic. Use SEO footprints and search operators to identify WordPress-based blogs relevant to the niche.
Qualifying Blogs: Run each prospective site through Ahrefs to check its domain authority:
1. Site Explorer: Enter the site URL and check the DR (Domain Rating).
2. Compile Data: Add these numbers to the list and repeat for each site.
Contacting Blogs:
With the list ready, reach out to the blog managers to pitch the guest post idea.
Use a professional template for the outreach emails.
Creating Incredible Guest Post Content
When creating content, keep the target audience in mind. Analyze comments on previous posts and identify popular topics. Enhance the content with: Links to relevant articles.
Images and videos Building Relationships
Guest blogging is an excellent way to build relationships with blog managers. Networking is crucial for ongoing collaboration and content promotion on high authority sites.
Engaging the Audience:
Guest blogging also allows to engage directly with a new audience. Respond personally to comments on the guest posts, monitor social media shares, and set up Google Alerts to stay engaged wherever the content is shared.
By incorporating these strategies, Effectively build backlinks and boost the online presence through image descriptions and strategic guest blogging.
Leverage Competitor Links for White Hat Link Building
One effective white hat link building strategy is to leverage the best links from the competition. Competitors often invest significant resources in acquiring high-quality links, and by understanding and utilizing their strategies, Enhance the own link building efforts.
Identify the Top Competitors
Start by identifying five competitors that rank highly for the keyword to target.
Analyze Their Backlinks
Once having listed of competitors, analyze their backlink profiles. Use Ahrefs’ Site Explorer for this task.
Go to Ahrefs’ Site Explorer: Enter the competitor’s URL and click the search button.
View Backlinks: Click on “Backlinks” in the left-hand menu.
Analyze Links: Review the inbound links the competitor has received. To Refine the analysis, filter by attributes such as “Nofollow.
Get Listed in Link Roundups
Link roundups are blog posts that compile links to high-quality content. These roundups can be daily, weekly, or monthly and often include a brief description.
To Find Link Roundups:
Google Search: Use the following queries:
Keyword + link roundup
Keyword + monthly roundup
Keyword + roundup
Keyword + weekly roundup
Compile a List: Add all relevant roundup sites to a spreadsheet.
Pitch the Content: Find the contact information for each site and present the content for inclusion in the next roundup.
Get Listed on Resource Pages. Many websites have a resources page that lists useful tools, guides, and articles. Getting the content featured on these pages can be a great way to build links.
To Find Resource Pages: Google Search: Use terms like:
Keyword + inurl:links
Keyword + useful resources
Keyword + helpful resources
Keyword + inurl:useful links
Keyword + useful links
Compile a List: Add suitable resource pages to a spreadsheet.
Pitch the Content: Contact the websites and offer the content for inclusion. Focus on the benefits the content provides to their audience.
Create Data-Driven Content:
To stand out and attract links, create content enriched with unique data. Here are a few methods to make the content more data-driven:
1. Conduct Industry Research: Thoroughly research the industry to uncover valuable insights.
2. Test Tools and Services: Conduct tests and publish the results.
3. Utilize Unique Data: Find or generate unique data relevant to the niche.
4. Survey the Audience: Gather data from email subscribers, industry peers, or customers.
5. Create Engaging Graphics: Use the data to create visually appealing and unique graphics.
By implementing these strategies, build high-quality links, enhance the SEO efforts, and improve the search engine rankings.
Listen to the Web for Effective Link Building
If the brand holds a strong reputation in the industry or locality, people are likely to mention it online. These mentions, even without links, present valuable link-building opportunities.
Search for the Company Online:
Start by searching for the company online. Be creative with the keywords, as people often misspell company names. Automate this process later, but it’s essential to understand the basics first.
Identify Mentions:
Compile a list of websites that mention the company.
Look for:
Mentions without a link
Broken links
Incorrect links that lead to 404 errors
Conduct Outreach
Find the person responsible for managing the website. While the “Contact Us” page can be useful, it’s often more effective to reach out directly to the individual who can address the issue.
Set Up Automatic Alerts
Responding quickly to new mentions is crucial. Learn how to set up Google Alerts to receive notifications whenever the company is mentioned online. Contact the author or editor using a template to request a link.
Benefits of Link Reclamation
Link reclamation is an efficient link-building technique. It involves obtaining links from people who already appreciate the brand, making the pitching process more straightforward. To start:
1. Search for mentions of the company or website using Google.
2. If find a mention without a link, contact the website owner and request a link using a prepared template.
3. Set up Google Alerts to stay informed about future mentions.
This strategy is fast and easy to implement, making it accessible to almost anyone.
Recycle Old Domain Names Another effective link-building hack is recycling expired domains.
These domains often have:
*Strong backlink profiles
*High authority
*Relevance to specific niches
*Valuable backlinks from reputable sources like Wikipedia, BBC, and The New York Times
Using Expired Domains
When purchasing expired domains, having several options:
Create a new site with instant authority.
Use the domain to build links to the existing site.
Redirect the domain to pass link juice to the site.
Build a new site that already ranks and features snippets.
The key is finding relevant expired domains with authority.
Finding Expired Domains
Tools can help to find expired domains and evaluate their metrics. Expired domains with robust backlink profiles are highly valuable. Build websites on them or use them to enhance the link-building strategy. Selling expired domain names can also generate extra income.
Hijack News Events
Creating standout content that attracts attention is essential for any effective link-building campaign. Instead of guessing what might go viral, use current popular topics to inspire the content. This tactic, known as “newsjacking,” involves leveraging trending news to create and promote the own content.
Finding Popular Topics
Use Google Trends to see what people are talking about. Enter the ideas into the search bar to check their popularity or explore trending topics on the homepage. By listening to the web and utilizing these strategies, Build high-quality links and enhance the brand’s online presence.
Gathering Content Ideas
To generate effective content, start by brainstorming ideas based on a list of popular topics. Ensure the ideas are related and relevant to the niche.
Define and Create Content
Select the most fitting content idea from the brainstormed list and begin creating the content immediately. Aim to have the article ready within a week of selecting the idea.
Publish and Promote
While popular topics can ease promotion, it’s essential to focus on a robust promotional strategy. Don’t limit promotion to social media; reach out to people both inside and outside the industry. Constantly look for new opportunities to promote the content.
To find newsjacking opportunities, use Google Trends to identify trending topics. Dive deeper into the Categories section to brainstorm ideas that link the expertise to current news. Quickly create and aggressively promote this content to capitalize on its relevance. Newsjacking can help to generate content that people love to share.
Boost Influencer Egos
Building relationships with influencers who manage high-traffic, high-authority sites is crucial. Engaging influencers with the content encourages them to share and link to it. This forms the basis of influencer marketing.
Creating ego bait list posts (ELPs) can significantly increase the blog traffic. For instance, a blog with fewer than 50 monthly visits achieved 2,000 views by using ELPs.
Choose the Headline
Craft a headline that summarizes the article’s idea using this structure: Number + (Industry) Blogs/Experts + Promise/Keyword. Define the promise that the article will fulfill and select a list of industry influencers.
Define the Question
Even with a clear article promise, influencers need a specific question to answer. Choose a unique angle that offers a fresh perspective and answers people’s problems. This focused approach ensures influencers provide detailed and actionable responses.
List of Experts
Identify experts with high domain and page authority and a strong social following. This makes their sharing and linking more impactful. Find their contact information through personal websites, LinkedIn, or Twitter.
Outreach
Send an email to the influencers with the question. If there’s no response, follow up twice more, then move on to another influencer. Aim for a 30% response rate or higher if having existing relationships with the influencers.
Structuring the Article
Success lies in organizing the article and outreach process. Start with a compelling headline that immediately conveys value. Use the recommended structure: number + (industry) blogs/experts + promise/keyword. Ensure the question is precise and actionable, then contact the experts. After publishing the content, reach out to the experts for help with promotion.
Gather, create, and promote content that engages the audience and builds valuable relationships with influencers.
Building and Maintaining Relationships: Remember, relationships matter. Once an expert is familiar with the site, it becomes easier for them to link to it in the future.
Outsource Link Building: Even with the best strategies, link building remains a time-consuming and challenging task. This is why many businesses opt to outsource link building to reputable services, allowing SEO professionals to manage their link profiles while they focus on other business aspects.
Key Factors When Choosing a Link Building Service: Quality Control: Select services that prioritize high-quality links.
Proof of Results: Look for case studies and verifiable client results.
Genuine Public Relations: Avoid services that build links on sites with “write for us” pages.
Transparent Techniques: Understand the methods and strategies used.
Customer Service: Choose a service with reliable customer support.
Avoid going for the cheapest option. Instead, hire a service known for delivering quality links and proven results.
Recommended Link Building Service: Links That Rank. Links That Rank stands out as a top recommended link building service. They have a reputation for delivering quality links and provide case studies on their homepage for verification.
Sets Links That Rank Apart:- Quality Control Checklist: Ensures only beneficial links are used.
Target Anchor Text: Helps avoid anchor text penalties.
Content: Offers 1,000 words of high-quality content with every placement.
Organic Traffic Guarantee: Every linked site has real organic traffic from Google.
Natural Linking: Adds internal and external links to placement pages. Blacklist: Excludes sites with “write for us” pages and guest post farms.
The service offers a hassle-free buying process. Simply select the links that need and specify the target keywords.
Determining the Number of Backlinks Needed. Every keyword, niche, and search result varies. Calculate the number of backlinks required to rank for a specific keyword.
Steps to Identify Key Pages: Target Pages: Identify which pages need backlinks.
Evaluate Rankings: Focus on pages ranking 2nd to 30th for the target keyword.
Revenue-Generating Pages: Prioritize pages that generate leads and sales.
Shortlist Pages: Create a list of the most crucial pages.
Calculating the Link Gap: The link gap is the minimum number of links needed to rank in the top three positions for a target keyword. Enter the target keywords into a backlink analysis tool.
Examine the links (DR20+) pointing to the top three ranking URLs.
Note the number of links for each top-ranking URL.
Building the Necessary Links: Link building is often the hardest part of SEO. Some may choose to handle it themselves using various strategies.
Indexing the Links: Getting new links indexed is crucial since they only improve rankings if Google recognizes them. Using a proven indexing strategy is the easiest way to get the links indexed quickly.
Effective Indexing Services: Indexing Expert: 99% success rate
Omega Indexer: 90% success rate
SpeedLinks VIP: 75% success rate
These services have shown effectiveness in getting Google to visit and index new URLs. By utilizing these techniques and services, Streamline the link building efforts and enhance the site’s SEO performance.
Crafting an Effective Link Building Strategy
Creating an effective link building strategy is essential for improving the website’s search visibility, traffic, and sales. Develop and implement a successful plan:
Plan the Strategy:
Identify the key pages on the website that want to rank higher in search results.
Use tools like Ahrefs to determine how many backlinks need for those pages.
Choose the Methods:
Review different link building strategies and select the ones that align with the goals and comfort level.
Consider hiring a reputable link building service if to prefer professional assistance.
Implement the Strategies:
Start with a couple of strategies from the list of 15 link building techniques.
Focus on mastering these strategies before exploring others.
Link Building Checklist: To simplify the link building process, we have a comprehensive checklist available. This checklist is designed to help to build high-quality links in any niche, making it easy to follow and implement.
Download the Checklist: Access and use the checklist anytime to guide the link building efforts. By following these steps and utilizing our checklist, develop a robust link building strategy that enhances the website’s search engine performance and drives more traffic and sales.