Strategies for getting backlinks.

by Rajenvisionon Posted on

Strategies for getting backlinks:

Link building is not rocket science.

Link building is not rocket science.
It is no secret that only the elite is taught how to build links.
Anyone can do it.
But it’s harder than it needs to be without proven tactics to fall back on.

1. Skyscraper Technique:

  • Skyscraper technique means finding content with a lot of backlinks, creating better, ask everyone linking to content to improve instead of linking.
  • Find pages with lots of backlinks.
  • Search for the subject phrase in the Ahrefs Content Explorer and set the “Referring Domains” filter.

Here are some great ways to enhance the content:

  • Correct incorrect or misleading claims.
  • This is undoubtedly the best way to improve the content; no one should be misled into linking.
  • Go deeper.
  • If the questionable content only removes the surface of the topic, go deeper and explain the subject in more detail.
  • Explain even better.
  • Using graphics, videos or any other requirement can help the reader to easily understand things.
  • Long-tail keywords are long, telling searchers not only what words they want to know but also specific questions to search engines.

2. Reverse Skyscraper Technique:

  • The reverse skyscraper technique is to select great content that already exists on the site, find the same low-quality pages with the most backlinks and ask everyone who links to those pages to link.
  • It works for the same reasons as the “regular” skyscraper technique.
  • The advantage is that there is no need to create new content.
  • To find the best possibilities for this technique, plug in a few keywords that published industry-leading content in Ahrefs’ Keywords Explorer, and then sort the results from high to low by keyword difficulty (KD).
  • Keyword Difficulty (KD) is based on the number of domains representing the current top-ranking pages, which means that pages ranking for keywords with higher KD scores may have more backlinks.

3. Resource Page Link Building:

  • Resource page link building is when to get backlinks from web pages that curate resources on a specific topic.
  • This is a tried and tested strategy because the sole purpose of these pages is to link to valuable resources.
  • To find resource pages, run one of these searches on Google and add a phrase related to the topic.
  • Also use Ahrefs’ SEO toolbar to export results and their SEO metrics, allowing to prioritize opportunities by domain rating (DR) and estimated search traffic.
  • A context to visit to make sure each page is a resource page and links to external resources.

4. Broken Link Building:

  • Broken Link Building means finding a dead link on a page, creating the own page on the topic, and asking everyone who links to a dead resource to link to the page.
  • This works because people who care about their websites do not want to send visitors to broken pages.
  • There are many ways to find dead pages with backlinks.
  • One of the easiest is to search for a topic in Ahrefs Content Explorer, filter for broken pages, and then set the filter for referring domains to a minimum value of 10.
  • It shows dead pages with backlinks from at least 10 websites.

5. 301 Redirect Link Building:

  • 301 Redirect Link Building means finding absurd 301 redirects and pitching a suitable alternative for everyone who links to it.
  • To find inconsistent 301 redirects, go to Site Explorer, change the mode to “HTTPS”, enter a niche site, go to the best via the link report and add the “301 permanently moved” filter.

6. Pitch “Best x in y” lists:

“y Best x in y” lists are posts that list the best businesses in a particular area or industry.

Get more exposure and backlinks by finding and pitching ones that are not already featured.

7. HARO:

  • HARO (Help a Reporter Out) is a free service that connects journalists to sources and sources to journalists.
  • This is an easy way to earn high-quality backlinks as journalists solicit responses.
  • Sign up basically and start receiving emails with questions from journalists in various publications.
8. Guest Blogging:
  • Guest blogging is where to write a blog post for another website and usually receive attribution and a link back to the site.
  • To find websites that are likely to accept guest posts, go to Content Explorer, enter the appropriate keyword, and change the dropdown to “in the title”.
  • It searches billions of pages for matching content.
  • Apply filters to minimize results and find websites to pitch.
These filters have a good starting point:
  • Domain Rating: 30+. It removes the least authoritative websites.
  • Website traffic: 5000+. It eliminates low or no traffic websites.
  • Published: Last 90 days. This removes websites that have not recently published content that may not respond to pitches.
If there are too many websites to pitch, go to the Websites tab to see the top 100 websites by traffic.
Pay special attention to websites that have multiple authors, as these are more likely to accept guest posts.
9. Podcast Interviews:
  • Podcast Interviews mean that they appear as experts in podcasts and are asked questions by the host.
  • Each one only takes about an hour and if have choose them wisely, most of the backlinks are guaranteed.
  • This is because most podcasts have episode pages on their website, which almost always link to the guest website and social profiles.
  • Before pitching, check if the pages of the podcast episodes are linked to their guests.
  • Make sure any podcasts are linked to their guests to find out using this method.
10. Unlinked references:
  • References that do not link to a website, such as people quoting a brand (or anything related to a brand) online, are called unlinked quotes.
  • They are the low-hanging fruit in the link building because they are already halfway there.
  • The person is already familiar with the brand, so asking them to add a link to the quote is often enough to win the link.
  • To find unlinked quotes, search for the brand in Content Explorer and add site: the website.com to exclude results from the site.
11. Continue link spacing:
  • Link gap analysis reveals websites linking to multiple competitors.
12. Get Stockist Links:
  • Stocklist links come from companies that stock and sell products.
  • These links are easy to obtain if the stock products from companies that list stockists on their websites.
  • To find relevant stockists’ pages, find the websites of all the companies that need to stock products, and then do this Google search for each of them: site: brand.com intitle: “stockists” OR intitle: “Where to buy”.
  • If they have a stockist page, they should look it up in the search results.
13. Use existing subscriptions:
  • Organizations, communities and clubs that are already part of it are undoubtedly the least hanging fruit in the link building.
  • To find opportunities, make a list of all the organizations, associations and clubs that are part of it.
  • It could be anything from the School Parent Advisory Board, to the local charity, to the Law Association.
14. Pitch Link Roundups:
  • Link roundups are usually lists of the best new content in the industry from the past week or month.
15. Internal Backlinks:
  • Internal backlinks are links from other pages on the same website.
  • Many SEOs ignore internal links, which is a big mistake because they are a powerful way to send “authority” to the pages they need. Have complete control over external backlinks, unlike them.
Strategies for getting backlinks.