Several companies were penalized for participating in spam and black hat link building campaigns.
With the Panda update and subsequent Google updates, some companies avoided any link building activity, even the completely acceptable white hat variety.
Inbound link generation through legitimate practices can be part of the SEO strategy.
15 link building techniques to boost SEO value:
Several ways can increase inbound links to improve an organization’s search engine rankings.
1. Guest blogs:
Contribute to relevant blogs and posts in the field or niche, and make sure each post links to the site.
In addition to getting backlinks, this will also help increase the audience by familiarizing potential prospects with the brand.
2. Press releases:
Sites like PR Web, Business Wire, and GlobeNewswire (formerly Marketwired) allow companies to post press releases, which are then distributed to hundreds of other sites.
By including links to the site, create dozens of backlinks with a press release.
3. Local directory listings:
Make sure to claim the list on sites like Google My Business and Bing Places for Business.
Even B2B companies can benefit from adding their site and contact information to these popular directories.
4. Social networks:
Make sure to have an accurate and up-to-date business account on Facebook, Instagram, Linked In, and Twitter. Not only does it allows to promote content through paid ads and add a link to the site, but it also helps to make it appear more legitimate.
Social sharing can increase website links.
Digital service says that social signals like Twitter followers and Facebook likes don’t affect search rankings, according to Neil Patel.
5. Associations / Co-branded Content:
Form strategic alliances with companies that share a similar audience and share links to each other’s content. Consider publishing co-branded content, such as a whitepaper, or hosting a webinar together to increase the number of backlinks and exposure to both brands.
Offer to write a testimonial for a provider’s site and ask them to link to it.
In most cases, companies will be very grateful for an unsolicited testimonial and may even return the favour.
7. Create link summaries:
One of the best ways to get backlinks is by linking to others.
Most of the time, brands will be pleased with the free press and will happily link to a blog post that mentions them.
8. Product reviews:
Make a list of industry influencers and reach out with an offer for a free product or a free trial of the service in exchange for a review.
While cannot control the outcome of the review, likely to receive a lot of positive reviews and valuable backlinks.
9. Presentations / Slides:
Have slideshows from previous webinars or events.
Update them (if necessary) and post them to SlideShare.
Just make sure to include active links within the platform.
An aesthetically pleasing and informative infographic is like a hot gossip that everyone wants to share.
By spending a little more time and effort on images and promotion, and giving clear instructions for sharing (with a link), one can bet that the resource will be circulating quickly.
11. Take advantage of third-party content platforms:
Sites like LinkedIn and Medium are not only great places to share thought leadership content and gain reader engagement in the target audience, they are also great platforms for acquiring backlinks.
Consider republishing existing blog content, just make sure to use a canonical tag to avoid a duplicate content penalty.
12. Data-rich reports:
People know that citing data will help strengthen their arguments, and equipping people with this data will undoubtedly generate some backlinks.
One way to do this is by sending surveys and publishing an annual report with the findings.
Make sure it is well-branded and well-promoted.
13. Grow Leaders’ Personal Brands:
The organization is likely to be full of subject matter experts both within and outside of top management.
Help them gain recognition (while also generating inbound links) by encouraging them to speak at industry conferences and networking events.
Work with event organizers to add links to the bios and promotional announcements.
Participating in relevant industry-related podcasts can help increase the organization’s audience, leaders’ personal brands, and drive site traffic.
Just be sure to request that the podcast include a link to the site.
15. In industry opinion leaders:
If one wants to quote or reference an industry leader in a blog post, be sure to mention and tag them when promoting the post on social media.
Most of the time, they will happily share the post with their audience, who will get a backlink.
A large number of links leading to the website prove to search engines that they have valuable content.
Inbound links from other websites tell Google that people trust what to have to say enough to link from their websites.
Trust is huge in Google’s eyes, and the more trustworthy the source to link to, the greater the impact the inbound link has on ranking.
Backlinks increase organic traffic, and many of the link building techniques listed are excellent tactics.
It doesn’t matter if the goal is to drive organic traffic, improve brand awareness, drive conversions.
By focusing on creating sharable content and sharing the content of others, help improve search engine rankings.