AI is everywhere these days.
Power our personal assistants like Siri, Alexa, and Google Home, prevent credit card fraud, and even successfully void parking tickets.
With each passing month, AI becomes more and more integral in our world.
AI is changing the job of designers.
Advertising and marketing are at the forefront in terms of partnering with digital creative agencies to find unique uses for the technology.
AI is transforming digital marketing in many ways, from machine learning to creating personalized content.
Five AI applications that are revolutionizing digital marketing are
1. Machine learning:
Machine learning (ML) is an artificial intelligence technology that allows machines to learn from previous processes or actions.
Technology can also improve the decision making for similar processes and actions in the future.
Uses for marketers include lead generation, search optimization, and ad targeting.
By allowing machines to make these kinds of decisions, business owners and employees can spend more time on the creative aspects of their work.
One such business application is the use of personal digital assistants that can host meetings between colleagues or business executives.
2. Behavior analysis:
Artificial intelligence is largely about analyzing large amounts of data and making decisions based on the findings and predictive analytics is a great way that artificial intelligence is transforming digital marketing.
Platforms and websites already collect numerous types of data in order to analyze consumer patterns.
It also allows optimizing the site, ad, campaign, and the like as the marketer learns more about customer behaviour.
AI can examine and detect individual idiosyncrasies and behaviour patterns much faster and much more accurately than a human could.
These systems will be commanding large data sets from a variety of platforms.
They will be able to handle bigger campaign decisions and possibly build their own outreach strategies to connect with new consumers by creating a copy that matches the profiles of the people they have been watching online.
3. Integration of knowledge:
AI is also great for collecting and integrating different data sets from multiple platforms such as social media, websites, apps, and more.
The more developed it becomes, the better the technology will be to target consumers and personalize ads for people.
Through meta-analysis, AI can group and analyze data sets in much more complex ways than Facebook Insights or Twitter Analytics currently allow.
Spreading this information on more than one channel will allow automation in ways that are hard to imagine.
4. Creation and presentation of personalized content:
Artificial intelligence programs like Wordsmith are already being used to generate content for the media and some businesses.
The artificial intelligence system will provide similar content in the same way that Netflix suggests movies and series that may like based on the previous viewing history.
5. Generation of leads:
Just as AI can quickly and easily sift through vast amounts of data to create its own buyer personas,
it can do the same to find the ideal customers, clients, and coworkers.
AI is helping select candidates and creates shortlists to help employers hire faster and at lower costs.
Similarly, systems like LinkedIn’s Sales Navigator allow users to find job opportunities and potential clients.
AI-enabled tools are increasingly being used by businesses of all kinds to cut costs, take over mundane or delicate tasks (such as sifting through data for a particular event or story), and accelerate information sharing.
Analytics tools, content creation, chatbots, and organizing are just the tip of the iceberg for AI applications.
Digital marketers will not only need to understand how to engage these systems but also how to do it ethically and without crossing the line from cool to creepy by using their AI superpowers.