7 Simple and Slight SEO Strategies: –
1. Assembly Line SEO Strategy:
- “Assembly line SEO” is when an individual or agency uses the same precise strategies for each client without any customization.
- Most large SEO agencies use this strategy for their SMB division because it is efficient to maintain.
- Typically, after completing the first round of site on-page optimizations, there are simple strategies such as blogging and paying for links.
- This type of strategy may be effective for a short period of time, but if there is no zero competition, the website will have to experience a growth plateau.
What to do instead:
- Instead of getting caught up in this routine “task-based” strategy, focus on finding unique ways to give value to the website audience.
- Investigate what a competitor’s top-ranking content is and how they approach their content strategy.
- Make a list of all the competitors’ strategies and look for content gap opportunities.
- Take advantage of these opportunities and make sure the content is built to deliver to the audience at every stage of their purchase funnel.
- Continuous research and content production take more time, but it is inevitably more productive.
- Another added bonus is that it shows shareholders who really care about their performance.
2. Blaming Performance Drops on Algorithm Updates (without Evidence):
- Performance slowdowns can occur suddenly and frequently, such as algorithm updates depending on the website.
- Algorithm updates happen so often that it’s easier to point the finger at Google and they’ve caused rankings and organic traffic to drop.
Some common causes of declining organic performance are:
- Newly discovered technical issues on the site.
- Significant content changes.
- Seasonality.
- Competitor changes.
- Manual actions.
In view of those possibilities, it is important that we do not take the easy way out and blame the algorithm update.
What to do instead:
- There are many SEO recovery guides out there, one that can point to more in-depth steps on how to bounce back from organic performance drops.
- Here are some quick tips on how to investigate if the site is really damaged by the algorithm.
- Newly discovered technical issues on the site:
- A technical problem is one of the most common reasons for site performance to drop.
- This usually happens when the site admin unknowingly updates various parts of the site and creates significant technical issues.
Investigate this issue by checking out the following locations:
- Check the coverage report in the Google search console.
- Run Screaming Frog or Site ల్Bulb Crawl to check for structural changes and crawl traps.
- Perform an automatic audit on the selected SEO tool to look for any hidden errors.
- Check robots.txt for any new unauthorized commands.
- Get to see how Google renders the site and run Render.
Significant Content Changes:
- This is another common reason for significant ranking fluctuations.
- Some sites, such as e-commerce, often change the content.
- If the site rarely updates the content and experiences a decrease in organic traffic or rankings, investigate if the client or another site admin made some unexpected changes.
Some ways to investigate site changes are:
- Check the modification tool on the web back machine.
- Install the Activity Log plugin to track the site changes.
- Investigate which pages are the most hit in Google Analytics and analyze those pages.
Seasonality:
- It is very rare to find sites that are not affected by certain types of seasonality.
- Whenever a shareholder arrives, worry about declining site performance and check the benchmarks throughout the year.
- Compare the quarterly trend lines with each other so that these dips can show shareholders that they are not unusual.
- The main thing here is that the year is still getting better.
Competitor changes:
- Some traffic changes may occur as the competitor improves his organic strategy.
Manual actions:
- Manual operations do not happen as often as before, but they still do.
- If the site experiences a sharp drop in traffic, check the Google search console for any manual actions.
3. Copy Location Page:
- When developing location pages for large websites with many locations, creating unique copies for each location can be tedious and time-consuming.
- It may seem like the easiest way out to just use the same copy for each placement page.
- Get much better local ranking performance by focusing on unique copy for each placement page.
4. Use of automated audit tools to drive strategy:
- Relying on automated tools may not be the best way to drive organic strategy.
- Many new SEO professionals tend to do their initial SEO audits with automated tools.
- The key to any good SEO strategy is asking questions including, but not limited to, the following:
- Who is my target audience and what information do they need to take action?
- Are there any obstacles for Google to crawl and interpret my site?
- Does my internal link structure facilitate entity optimization?
What to do instead:
- Invest in a tool like Screaming Frog or Sitebulb and learn how to take a comprehensive look at a site.
- Use visualization tools to analyze the structure of a site.
- Look for content gap opportunities and make sure the technical structure is strong.
- When the technical foundation is clean, search engines can easily discover, crawl, and display web pages.
5. Pay for links:
- Focus on white hat tactics, but there is a grey hat link building method where one can pay link building companies for guaranteed links.
- This is a great way to ensure that to get a specific number of backlinks for customers each month.
What to do instead:
- Link building tends to have a snowball effect.
- Get links to well-known publications, it is possible that other writers will discover and link to their own articles.
- However, this is a less common occurrence with smaller DA backlinks.
- Invest in some PR partners to help create content and get featured on featured posts.
- These larger posts tend to have a higher rate of organic backlink profile growth through the snowball effect.
6. Being too scared to ask questions:
- It is too easy to simply search for the answers to questions.
- However, when it comes to strategy or tackling specific problems, Google may not always return the correct answer.
7. Ignore other SEO pillars:
- Most SEOs consider that there are three pillars of SEO: content, link building, and technique.
- Ignoring any of these pillars for too long can delay rankings improvement or inhibit them together.
- If possible, try to allocate resources to work on each SEO pillar at the same time.
- Spend all the time fixing technical issues or making links, but forget to improve the content, the rankings may not improve as expected.
- Some of these SEO tactics may work for some websites over a period of time.