As one of the top B2B social media platforms, LinkedIn can help attract more eyes to the business.
LinkedIn is one of the most popular social networks for professionals and one of the main social networks in general.
Create a LinkedIn marketing strategy, just like any other social media platform (Instagram, Twitter, YouTube).
Need to know what people want to see there, what they are most willing to like, comment on, and share.
Before starting a content plan, ask oneself:
*What is the type of content that is mainly used on LinkedIn?
*What kind of posts do people like and comment on?
*What are other brands publishing?
Help discover the answers to all these questions.
Conducted a LinkedIn study through which I tried to find out what are the best practices aimed at boosting a brand’s performance on this social media platform.
Being a huge fan of the LinkedIn platform, This is what needed to know:
*The average engagement rate per post on LinkedIn is 0.35%.
*Get higher share values by using more images for small and large accounts, but for medium accounts, videos work better.
*50% of the brand’s posts on LinkedIn are images and (40%) articles and 15% videos.
*Get more people to comment by posting more videos to large and medium accounts and more images to smaller profiles.
*For higher average print rates, use more images for accounts with a maximum of 10K followers and videos for larger profiles.
Have the courage to find out how one can add tremendous value to the audience and what type of content to prefer to have to try.
To better understand the key insights of the study, here is a nice infographic.
*4OK trade posts show that visually-oriented content is advancing on Linkedin.
*Visually oriented content increases the average number of likes.
*Get higher share values by using more images for small and large accounts and videos for medium accounts.
*Get more people to comment by posting more videos to large and medium accounts, or more images to smaller profiles.
*Articles generate the highest average engagement per impression, especially for small accounts.
Finding new ways to grow on LinkedIn is essential if you want to increase your contacts and become better known as a professional.
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