Developed a visually appealing and fluid website.
The presence on social media has been off the charts lately.
Take advantage of Google My Business to increase visibility and revenue.
If someone is struggling to figure out why the company is not meeting KPI targets and reaching new milestones, it might be time to look inward.
Receiving abundant high-quality backlinks has the highest correlation with Google rankings.
While someone may have taken advantage of SEO to increase traffic, leaving link building out of the mix can send the numbers plummeting.
Opting for ineffective, generic link building strategies is one of the most common reasons companies get stuck in a rut that seems impossible to break out of.
Having a weak link building strategy has a negative impact on rankings, brand presence, and customer acquisition.
On the other hand, a solid link building strategy is a sure way to increase traffic, improve search rankings, convert visitors into leads, and reduce customer churn and bounce rates.
He outlined ten advanced link building tips and tricks to help boost SEO and increase revenue.
1. Maintain a strong online presence to build quality relationships:
Link building is simply the process of acquiring one-way hyperlinks (commonly known as “backlinks”) from other websites to the own.
Rather than waiting for established businesses to naturally link to the page, they need to take charge and make the process easier.
Most brands forgo link building strategies entirely or go overboard by openly requesting links through excessive emails, social media messages, and calls.
Opting for a strategy that falls on either end of the spectrum is a recipe for disaster.
Instead, recommend carefully navigating the link building landscape and creating a strong, balanced strategy.
Building quality industry relationships through active, yet non-intrusive, online networks are a great way to acquire quality links for products/services and web content.
Start by targeting niche-related communities on social media and professional networking platforms like Facebook, Twitter, and LinkedIn.
Interacting with business leaders in the community will establish strong connections over time.
This will organically increase the chances of receiving backlinks.
Recommend actively participating in group activities by posting relevant comments, answering questions, adding contextual value to conversations, and sharing interesting updates.
These strategies will be collectively located on the virtual business network map, thus reinforcing the possibilities of receiving backlinks.
2. Master the art of producing engaging and value-added content:
Businesses with consistent, high-quality blogs received 97% more quality backlinks.
Additionally, long-form content receives up to 77.2% more backlinks than short-form content.
Creating attractive and value-added content is one of the most effective ways to increase the chances of receiving reliable links to the website.
Instead of relying on duplicate, unoriginal, and unattractive content, focus on improving the quality.
This simple yet transformative switch will help drive more traffic and acquire links from established companies with high domain authority.
Their high-quality content and images, creativity, keyword usage, and posting frequency have helped them establish an impressive 63 domain rating, and they have earned approximately 18,000 backlinks.
It’s vital to actively research relevant keywords and optimize the anchor text accordingly to ensure the content moves up the SERPs.
Publish at least 2 to 5 blogs or long-form articles per month to increase the chances of receiving backlinks.
Long-form content generally has a count of more than 2,000 words.
Ideally, one should focus on creating different types of content, including:
Articles
Blogs
Press releases
Case studies
Infographics
Instructography
Videos
3. Strike the perfect balance between using internal and external links:
While using relevant and well-placed internal links is a powerful link building strategy, incorporating external links into the mix is just as important.
Internal links are hyperlinks that direct readers to products/services or web pages.
Alternatively, external links are hyperlinks that direct readers to external websites.
While using external links may seem counterintuitive, it is a great way to encourage reputable websites to link to their own content.
Most companies receive notifications from Google Alerts or BuzzSumo every time a brand mentions or links its products/services or content.
If you have similar domain authority, chances are you will receive a backlink or social action from the website.
In addition, the use of reputable and informative external links helps the audience to have an interesting and curated reading experience.
This is a great way to improve SEO rankings by increasing audience engagement and retention.
Over time, you will notice an increase in monthly website traffic and a reduced bounce rate.
Strike the perfect balance between using internal and external links to increase the overall quality of your content.
A critical factor in deciding whether a company will backlink, quality will ultimately help ride the waves of link building with ease and dexterity.
4. Use guest blogging to build quality links:
Writing high-quality guest blogging for established businesses within the same industry is one of the best link building tricks in the game.
The proven tactic works perfectly in helping to access a new and broad audience base that would not otherwise be targeted or engaged.
The process involves writing content for another company’s website.
While guest blogging is generally not promotional in nature, it may include some internal links to redirect readers to the host’s website.
This increases traffic and allows the host to attract a new demographic.
Guest blogs also include a final section titled “About the Author” or “Guest Post Written By.”
This includes anchor text that redirects readers to the hosting company.
High-quality guest blogs are more likely to force readers to visit the host’s website.
If they like content, they will feel the need to keep up with that style, format, and type of content in the future.
If someone is new to digital marketing, we highly recommend exploring our blog on the benefits of guest blogging for small business owners to learn more.
5. Stay up-to-date with backlinking partners:
Most link building tools allow companies to monitor the websites that provide backlinks to them.
Taking advantage of these tools is essential to keep up with backlinking partners.
Create a list to track the brands that link to the products/services or web pages.
This is especially important because certain companies that were reputable backlink sources in the past may stop linking to pages.
In such cases, it is imperative that you contact them with a courteous email to determine why the site was removed.
This interaction can play an important role in reactivating backlinks and helping to promote business relationships.
Also, getting acquainted with the company’s backlinking partners is a great way to connect with and return the favour, thus making the backlinking cycle more concrete.
Over time, establishing a large number of active backlinking partners will help the business maintain a strong online presence, target quality traffic, build trust and credibility, and enter new markets.
6. Become a professional at building broken links:
The broken link building strategy is hands down one of the most powerful ways to take advantage of link building and boost SEO.
The process prevents readers from visiting corrupted web pages.
Start by reviewing the backlinking history.
Compile a list of the times the website was referenced via anchor text but led to a dead link.
Contact the respective companies and ask them to replace the broken link with an active link to similar content on the website.
This is a great way to reactivate dead links and improve website rankings.
While it may seem like a lot of work, SEO experts can help by identifying each broken backlink and sharing the accompanying metrics.
This will help determine which broken backlinks should be replaced as a priority.
As the process streamlines, will be able to optimize backlinks and direct a broad audience to the content that would otherwise receive a 404 page and stay on the sidelines.
7. Convert unlinked mentions into backlinks:
In many cases, companies can mention the page without including a link.
Not only is it a wasted opportunity, but it restricts interaction with the content of a wide potential audience.
People are more likely to click on the anchor text that takes them directly to the respective website.
8. Submit testimonials:
Testimonial link building is a great way for one company to build trust and credibility while the other receives a backlink.
If have used products/services from an industrial company, offer to send testimonials in exchange for a backlink.
This process also has a high approval rate compared to other link building strategies.
The trick is to compose a concise, persuasive and professional email that makes the request without appearing authoritative.
Recommend offering to submit testimonials to established and reputable websites with high domain authority and organic search rankings.
Refrain from writing inaccurate and misleading testimonials.
Done organically, will manage to send out numerous authentic testimonials and receive strong backlinks that feel good about.
9. Create high-quality infographics and instructographs:
According to recent research:
91% of people prefer visual content to written content.
Infographics have enjoyed the biggest rise in popularity among B2B marketers in the last five years.
More than 65% of brands incorporate infographics into their marketing strategy.
Infographic content gets 178% more links than standard content.
Infographics and tractography are powerful link-building tools that are rarely done justice.
As one of the lesser-known link building strategies, these resources are a great way to get quality backlinks and increase revenue.
Recommend creating high-quality, visually appealing, and easy-to-navigate infographics and instructographs that inform the audience without boring them.
Like any content, optimizing the infographic and in tractography is the key to ranking success.
Start with keyword research to identify primary and secondary keyword phrases.
Use the correct filename, alt text, H1 tag, and meta description to help Google determine the content category.
The infographic or tractography should have a short load time to reduce the bounce rate on the page.
Use Google PageSpeed Insights to test the loading speed.
PNG, JPEG, GIF, and BMP files have the fastest load times, so choose the correct file format accordingly.
Share the infographic or in tractography on social media to increase visibility and the possibility of acquiring high-quality backlinks.
10. Seek help from Quality Link Building Services:
While someone may have become familiar with expert link building strategies, taking advantage of them without consulting an expert link building SEO company can be challenging.
Backlink specialists use state-of-the-art SEO software tools, years of experience, and winning strategies to help businesses get the most out of effective link building.
State-of-the-art link building strategies, resources, and tools are designed to help businesses receive high-quality backlinks, increase conversion rates, improve overall marketing ROI, drive more referral traffic, and lower costs. per acquisition.
The white hat approach to link building also eliminates the chances of incurring penalties from Google, so one can increase organic traffic without worrying about the inconvenience.
Quality link building services come with a 30-day money-back guarantee.