Content Marketing Strategy for Small Businesses.

Content Marketing Strategy for Small Businesses: –

  • Content marketing is important for small businesses.
  • Content marketing helps to reach goals and increase the audience.
  • Content marketing is the creation and distribution of relevant and valuable content in order to attract, acquire and engage a clearly defined audience to drive profitable customer action.
  • The more content you create, the better your chances of success.
  • 60% of marketers report that content marketing generates demand/leads.
  • 81% of marketers see content as a major business strategy.

Tips for Creating a Smart Content Marketing Strategy for Small Businesses

1. Mission:

Define a company mission to create a clear goal for content.

The mission defines the purpose or purpose behind each content and not all content yields the same results.

Some goals may overlap, but they still need to be defined implicitly:

  • Create qualified leads.
  • Increase brand awareness.
  • Increase retention.
  • Increase customer engagement.
  • Turn leads into dedicated customers.
  • Build thoughtful leadership.


  • Find out who they are talking to to find out what they want to hear.
  • In addition to defining the content of the mission, it is also important at who the content is aimed at.

Want to talk to more than one audience, but these people need to know exactly who to attract and where:

Semrush (payment): is a great content marketing platform that allows you to research topics based on keyword phrases.

Enter a domain that will help you find topic ideas.

Quora (free): It also provides great ideas about the questions people are asking.

It gives insight into what people are asking and how people are responding to questions.

Content Crowd (payment): This is not a tool, it is a service.

Crowd content gives access to thousands of freelance writers.

This type of professional service helps to better scale content needs.

3. Goals: Create goals for each goal to learn how to be successful. Share educational content, tips on how to do it and more.

Share insights on how to decorate small spaces, trending colours and any DIY hacks with costly and impact space.

4. Objectives: Make sure the goals are measurable and realistic.

How do measure results and performance?

Measure effectively so make sure the tools are in place and that they are properly installed.

Some content marketing dimensions may be:

Revenue: How many sales, subscriptions or paid downloads (if applicable) per month (MoM) are purchased by the site.

Leeds: Form submissions, newsletter memberships, exchange rate, options.

Brand Awareness: Site visitors, video views, engagement on social media accounts.

Loyalty: Returning customers, bounce rate, subscriptions minus anything unsubscribed based on subscription.

Engagement: Social media growth over time, reactions, comments, shares, views and retweets.

5. Resources: Identity how much time, money or staff is available for content creation and promotion.

Start with a budget, goals and objectives with a content strategy.

Need additional resources?

Sites like Upwork and FreeUp are a couple that can help with any needs related to the content or virtual assistants.

6. Content Calendar:

The content calendar is the main tool for keeping track of time and work.

It does not need to be done on any project management tool if it is not accessible.

All you need is a simple spreadsheet.

Form fields to include:

  • Item
  • Date
  • Platform (paid social, blogs, videos, lists, white papers, social media posts, etc.)
  • Focused keywords.
  • Motivation (basic research)

Start with an idea of ​​which format is best suited for the topic of motivation (basic research completed) and decide which platform will have the most impact.

7. Optimize Content:

Keyword research is crucial.

Start by finding keywords with high volume and low competition.

Google Autocomplete is a quick and easy way to find ideas about what people are looking for.

8. Repurpose Content: 

Take a look at the data (Google Analytics, YouTube, great engagement social posts) and see if that content can be recycled into the latest blogs, social media posts, infographics or videos.

This strategy saves a lot of time since the initial legwork is done.

9. Update Evergreen Content and Pages:

Make a note of each quarter to review old content and see what Evergreen content needs to be updated.

Each industry is different, but the rules, regulations and/or regulations of many industries vary.

Content must be updated, so it does not look outdated when industry information comes out.

10. Ongoing Content Promotion:

Like repurposing content, evergreen or popular content should be promoted not just once or twice, but for as long as possible.

See to it that it expands.

Invest time, effort and budget in content.

Make sure you get the most out of it.

11. Analyze:

Once find out what tracking means, easily look at what worked and what did not.

Look for ways you can repeat it.

If constantly analyzing the analysis, it will uncover new possibilities that will help the targets.