Create and Optimize Landing Pages for SEO:-
- Everyone wants organic traffic to landing pages because they convert so well.
- Although it can be more difficult to rank a landing page on Google.
- The entire page is designed to entice people to take advantage of the free trial.
- Every new click from keywords is a great targeted opportunity to generate a lead.
- It receives around 15,000 organic visits per month from Google.
Landing pages are web pages designed to convert traffic into leads.
They can be about features, products, use cases, lead magnets, or promotions.
They have different layouts but lead to the same result: leads.
Good landing pages have four common characteristics:
Design – Each landing page design takes a user on a journey to the desired CTA (call to action).
Sales Copy – There is no need for direct response marketing techniques.
The copy on a landing page educates the user about the problem, the solution, and why the company is uniquely equipped to solve it. Ultimately, the copy leads the user to the CTA.
CTA – This prompt tells the visitor what to do next when describing.
Form – The form is an opportunity to register, download or book a call.
Filling out the form turns a visitor into a prospect. Success!
Come across many versions of landing pages.
1. Find relevant keywords:
- Not every keyword is a great keyword for a landing page.
- Usually, a keyword must have transactional intent for Google to show landing pages in search results.
- In keyword research, focus on the keywords.
There are two main tactics for finding good landing page keywords:
a. Check out competitor landing pages with traffic:
- Use Ahrefs’ Site Explorer to analyze competitors.
- Make sure to choose the target country.
- Set a rule to exclude branded keywords.
- Examine which competitor’s pages are driving the most organic traffic.
b. Find more keywords with a keyword research tool:
- Use the keyword list to inspire keyword research.
- Use Ahrefs Keyword Explorer.
- Enter ideas as seed keywords, then go to the Matched Terms report to get more ideas.
2. Check ranking difficulty and traffic potential:
Before finalizing the target keywords, there are two things to consider:
- Traffic potential
- Ranking Difficulty
Traffic potential:
Ranking for keywords with little or no traffic potential is pointless because they won’t send any significant organic traffic, even though they should rank for them.
As landing pages tend to be quite lucrative, they usually target keywords with low traffic potential.
Classification difficulty:
There’s no point in targeting a keyword if it’s next to impossible to rank in the short to medium term.
The fastest way to get a rough idea of ranking difficulty is with Ahrefs’ Keyword Difficulty Score.
it’s worth manually checking the SERP and asking three questions for a clearer idea of ranking difficulty:
Do websites with landing pages have a similar Domain Rating (DR) score as the website?
If their DR is much higher than that, then it is harder to rank.
- Do the landing pages have several or a few referring domains?
- Do the landing pages have high-quality backlinks?
3. Design for Search Intent:
Designing the landing page for intent is crucial.
There are two dimensions to analyze:
- What are these landing pages about?
- What do they offer?
Many landing pages will have interactive features such as tools, templates, calculators, etc.
4. Nail the SEO to the page:
A beautiful landing page with a compelling CTA, let’s make sure Google likes the page too.
This quick and rough on-page SEO checklist will stick to the ranking factors:
- Did they put the main keyword in the URL?
- Is the URL short and targeted?
- Have they created a compelling page title tag and meta description?
- Use the main keyword in the H1?
- Is there only one H1?
- Do they use subheadings for hierarchy and structure?
- Have they optimized the images by compressing them, choosing a good file name and adding appropriate alt text?
5. Create good backlinks:
- Keywords with “landing page intent” tend to be quite lucrative (because businesses get leads).
- Competitiveness usually results in the need to create more connections.
- The Keyword Difficulty (KD) score and SERP preview in Ahrefs Keyword Explorer will help to roughly determine the number of links.
- There are many different link building strategies that can help hit the target.
- Rank tracking (Ahrefs)
- This landing page is optimized for the main keyword (“rank tracker”), but what makes the content great is that it talks about common issues related to rank tracking.
- It covers the differences between mobile and desktop rank tracking, SERP features, organization (tags) and visualization of keywords and progress, as well as comparing competitors.
- This is one of the most impactful and profitable tactics to execute and is well worth the time spent researching and designing.
- Landing page SEO is one of the areas where one can test SEO skills and really shine in the company or team.