Create links for affiliate and e-commerce sites: –
Increase the search visibility of the affiliate and eCommerce site with link building and which approach can bring the best results.
Linking to a category, product, and affiliate review pages may be just what to need to get serious about moving the needle.
Prospecting and link security for business pages or critical categories play an important role in driving rankings in competitive fields.
Selecting the approach:
Any link building campaign begins with identifying the approach that going to take.
Unlinked mentions are an effective strategy for securing links to categories or review pages.
This approach is the fastest and most impactful among other tactics, with a conversion rate of 50-90%.
In this type of campaign, look for existing articles that already mention the brand and contact the publisher to request that they link to the website itself.
There are certain categories that can focus on, such as:
- Company brands (i.e. B&H Photo Video, Wayfair, invertible).
- Product brands (i.e. purple, nectar, bulletproof).
- Retail brands (ie Nike, Acer, Apple, Lindt).
- Executive Brands (i.e. Elon Musk, Gary Vaynerchuk, Loren Baker).
Finding unlinked mentions:
- There are several ways to find unlinked brand mentions.
- Via manual direct email.
- Using Prospecting Tools: Find mass mentions using Moz Fresh Web or Ahrefs Context Explorer and then upload the site list to Pitchbox or BuzzStream.
- Full automation (i.e. PureLinq Mention connection technology).
Selecting the correct pages:
Analyzing the visibility and content of the top competition will help identify landing pages for link building.
Here is an overview of the areas to analyze.
Specific types of pages that are commonly linked to on affiliate and e-commerce sites:
- Linking to the home page makes sense in the following situations:
- Top-level category keyword targeting for ranking.
- Have a new site that needs a brand presence.
- Launch of a new site, for early awareness.
- Building contextual relevance throughout the site.
Category / group page:
- Link to category pages when:
- Category level keyword targeting for ranking.
- High search volume keyword targeting.
- The main content is transactional or directional (unless it is informational).
- Business objectives focus on short-term leads and sales.
Individual article pages:
- Linking to individual product pages or pages with a specific focus is reasonable when:
- Product-specific keyword targeting for ranking.
- Low search volume keyword targeting.
- Have a budget to spread over a large number of pages.
- There are multiple focus pages in a category.
- The top-ranking content is specific pages.
- Links to educational or informational pages if:
- Goals are 6 to 12 months or more.
- 1 page ranking for multiple keywords.
- Top-rated content is informational.
- Building domain authority is the main focus.
- The industry is in gambling, finance, loans, or other similar niches.
Evaluation of possible sites:
When evaluating potential binding partners, it is critical to weigh each element.
Some aspects of the site are more important than others.
Ideally, to create a footprint, not just an item.
Examine various items and then decide on the quality of the site.
Remember that there is a difference between metrics and quality in link building.
Metrics (such as domain authority, trust flow,…) from third-party SEO tools can serve as targeting
posts to narrow down the list of goals.
They can help support micro-decisions and reduce workload.
On the other hand, the quality of the site can influence the final decisions.
Decided to manually review the quality of potential sites, note the following key elements:
- Business Link – Links to money pages that are not tagged with nofollow or sponsor.
- Navigation: it is too general for a blog.
- Keywords: No keywords related to gambling, pornography, payroll loans, etc.
- Frequency: Infrequent or outdated posts.
- About us: The information is specific or too general.
- Admin Pages: Ad or guest posting guidelines pages.
- Contact information: Provide the phone number, address or email.
- Excessive links – There are too many links pointing to one page.
- Low authority: use of metrics like Domain Authority (DA) or Domain Rating (DR).
- Non-relevant links – The links are meaningless to the page.
- Author names and lines: just set them to “admin” or the name of the site or if the authors of the article are correctly identified.
- Author’s page: there is information about the author.
- Foreigner: The author of the country to which it points.
- Next: Personal, micro-influencer, influencer, news.
- Engagement – Are people engaging with the content.