Ecommerce Trends: –
- Discover emerging trends in eCommerce to enhance the shopping experience of consumers.
- Online shopping is growing rapidly and is estimated to reach $ 1 trillion.
- There are many e-commerce trends that will shape the future of the e-commerce industry.
- Advances in voice search technologies, adoption of VR, acceptance of bitcoins and utilization of chatbots for personalized product recommendations are some of the trends that will enhance the overall shopping experience of the customers.
Important e-commerce trends are
1. Demand for customized products will increase:
- The market for customized products is growing.
- Each customer group has their own selection of products.
- It is almost impossible to satisfy the demands of the customers by providing products that are sorted into different categories.
- Therefore, e-commerce businesses follow custom products to upgrade the level of e-commerce personalization.
- 20% of consumers are willing to share data instead of personalized products.
- More leading brands are already doing this and smaller ones are expected to follow the trend.
- More and more e-commerce businesses are using customized personalization options to increase brand loyalty and make shopping more interactive.
2. Bitcoin acceptance as a payment mode continues to spread:
- The cryptocurrency market reaches $ 50 billion.
- Many e-commerce companies offer Bitcoin as a payment option.
- The important advantage of bitcoins is that they do not require intermediaries.
- Ecommerce transactions are done through payment gateways.
- Each online payment gateway service provider (OPGSP) charges a certain percentage commission for each transaction.
- There is no need to pay any commission with Bitcoins because the transaction takes place directly between the buyer and the merchant.
- Ecommerce providers like Magento support bitcoin payment options such as BitPay and Coingate.
- Similarly, Shopify has support for BitPay, Coinbase and GoCoin.
- Over the coming year, more BTC support will be added through popular e-commerce platforms, which will lead to the widespread acceptance of Bitcoin as the cheapest, most convenient and secure payment option for eCommerce.
3. Most consumers use voice search to shop online:
- The global voice assistant speaker market will reach nearly $ 3 billion and voice shopping will reach $ 30 billion.
- 50% of US homeowners have a smart speaker.
- Therefore, e-commerce businesses use voice search optimization strategies to reach customers during voice search shopping.
- Rich Answer Optimization and Long-Tail Conversation Keyword Optimization is key to voice SEO.
- Using a keyword research tool that influences data to find the latest trends can be a valuable resource for identifying relevant voice search keywords.
4. More e-commerce companies adopt AR technologies:
- Ecommerce companies continue to follow AR to optimize their customers’ shopping experience.
- Augmented reality gives customers confidence.
- 70% of consumers agree that they often shop from eCommerce brands that use VR.
- Popular applications of AR are marker-based AR, markerless AR, superimposition-based AR and projection-based AR.
- Many e-commerce companies use AR to create social media filters, for preview placements, visual tri-on solutions, and for preparing interactive user manuals.
5. Chatbots handle customer interactions:
- Gartner estimates that 80% of businesses perform customer interactions without human assistance.
- Chatbot e-commerce transactions are estimated to reach $ 110 billion.
- Current AI-based technologies used to create chatbots will improve in the future, leading to better conversion rates and higher retention.
- Conversation Chatbots The future of chatbots.
- E-commerce companies view conversational chatbots that help customers in their purchasing journey, depending on the chatbot acceptance rate.
- Ecommerce companies need to carefully examine the changing trends in the industry to overcome competition.
- They must provide exceptional customer experience and adopt new technologies immediately.
- There are amazing opportunities in the field of eCommerce.