Effective Digital Marketing Tactics: –
Post lists on Twitter:
The lists REALLY stand out on Twitter.
The lists will help to get more clicks.
Update and improve blog content:
Update all posts on the site.
Review one by one all the publications published to date.
Categorize each post into one of three:
- Leave it as it is.
- To get better.
- Write again.
Audience cross-pollination:
Get current followers to follow on other platforms.
Well, most people get their followers on social media from within that platform.
Cross-pollinate the audience and also get lateral channelling of new followers.
The simple call to action has helped increase Twitter followers.
Post original research content:
The original research has helped to appear in the mainstream media.
When it comes to original research, having two main options:
- Analyzing a lot of data.
- Conducting a survey.
Upload native videos to LinkedIn:
Unlike Facebook, people really LIKE the content that people share on LinkedIn.
Marketing executives cite LinkedIn as the best platform to find quality content.
So if the business is B2B, LinkedIn should be part of the marketing strategy.
Unlike most other social media sites, organic reach on LinkedIn is still great.
Customize scope email subject lines:
Custom subject lines work great.
Outreach emails with custom subject lines got 30% more responses.
Rank the site in position “# 0”:
Featured snippets help to outperform the competition on the first page of Google.
To find out the type of featured snippet, Google is using for that specific keyword.
For example, for the keyword “how to get more subscribers on YouTube,” Google uses a list of featured snippets.
So in that case need a list of items on the page that Google can pull up.
If the featured snippet is a definition, include a short description.
Use longer titles:
Long holders get more shares than short holders.
Long holders obtain an average of 80% more shares than short holders.
So longer headlines work great.
Test pop-ups with exit intent:
Unlike a normal pop-up window that annoys people, an exit-intent pop-up only appears when someone leaves the site.
Segment email subscribers:
Marketing automation is all the rage right now.
Segmenting subscribers by demographics, interests, or purchase history can give the conversion rate a huge boost.
Start segmenting subscribers based on their interest (or lack of interest) in YouTube SEO.
For most small businesses, that level of targeting works best.
New products before launch:
Fortunately, the pre-launch marketing campaign doesn’t have to be a big production.
In fact, just mentioning the product before its launch can generate some buzz.
Become a guest on a podcast:
Being a guest on a podcast is an incredible marketing tactic that very few people take advantage of.
When getting interviewed on a podcast, not only do it for the business to gain serious brand awareness but also get high-quality backlinks from the podcast’s website.
Write an awesome welcome email:
When new people sign up for the email list, the first impression they get is huge.
Write a welcome email that gets people excited about whatever it is just registered
Just a simple email that greets them warmly and lets them know what to expect.
Post-long-form videos on YouTube:
Consider YouTube as a social network, the most popular social network.
Post-long-form videos.
A recent industry study found that videos between 10 and 16 minutes tended to perform better on YouTube.
Focusing on long-form video content has helped channel views and subscribers skyrocket over the years.
Longer videos help increase the playback time.
As long as the videos are really well done, longer videos naturally rack up more watch time than shorter videos.
Create custom graphics, charts, and visuals:
There are two main reasons why I recommend using custom images in blog posts.
First of all, they just make the content look better.
Use an attractive image to help make the concept easier to understand.
Bloggers sometimes integrate visuals into their posts, which can generate dozens of backlinks.
Optimize for low competition keywords:
Starting with SEO, targeting keywords that don’t have a lot of competition.
Have very little chance of positioning.
For example, we want to rank for the keyword “search engine optimization”.
Well, according to the Ahrefs keyword tool, that keyword has a difficulty score of “95”.
In other words: that term will be very difficult to classify.
Go with a long-tail version of that keyword, like “search engine optimization example.”
look, it’s a LOT less competitive.
This approach doesn’t just apply to the world of blogging.
Low competition keywords are great for eCommerce sites.
Redirect website visitors on Facebook:
Pay-per-click (PPC) advertising is getting more expensive.
Especially Facebook ads.
A way to show the ads to potential customers without paying a fortune.
Reorientation:
With retargeting, only show ads to people who recently visited the website.
Retargeting ads not only tend to convert well, but they are also often cheaper.
Run a hyper-targeted campaign that directly targets the people who viewed the landing pages.