Essential Communication Skills for Digital Marketers.

Digital marketers must communicate well to grow in their careers.
Be the brightest digital marketer in the world, but it can’t communicate effectively, it doesn’t matter.
Know how critical communication skills are for digital marketers.
Learn to develop and practice the top 15 communication skills that can drive digital success.
1. The ability to listen:
Listening doesn’t just belong on this list, but there’s also a good reason it’s the first to appear.
Talented marketers deliver what appears to be a well-received presentation.
In almost all of those cases, it was an issue where the customer or stakeholder did not feel the presenter adequately addressed the issues that they believed had been communicated.
Make sure fully understand the issues/challenges that to hope to address in the presentation.
2. The ability to quickly rotate from the script when needed:
Marketers who prepare properly for a presentation spend hours crafting and reviewing a deck meant to be covered in 30 minutes.
Know the material.
Remember the purpose of the presentation.
Seek the advice of people who have been before and know what to expect from a particular executive or team.
A few minutes of advice can really help to be better prepared.
3. The art of brevity:
People are busy. Get to the point quickly.
To practice this art, write a sentence synopsis of the favourite movie or book (without mentioning the title or the name of the main character). Then have someone read it and ask them if they guessed it or at least found it interesting.
4. The ability to distil the complex in simple terms:
Remember that it is difficult for a decision-maker to approve what they do not understand.
Be the expert in a particular area of ​​marketing. That decision-maker is not.
Always think of one or two points that want to make sure to get across.
Repeat those points out loud or write them down.
In written communications, bullets are effective as long as not too many are used on a single list.
Connect with an experienced marketer who always seems to be able to take the complex and simplify it.
Explain the complexity of SEO campaigns, programs, initiatives, etc. to that person and ask how they would quickly sum it up in simplified terms.
5. Proper grammar:
Don’t sabotage the bright spot with bad grammar.
For written communications, perform standard spelling/grammar checks and then print the document if having access to a printer.
Some people trust online services like Grammarly.
6. Trust:
All good marketers struggle with imposter syndrome from time to time.
Many of those who are confident in their ability to get the job done lack it when they present themselves to stakeholders.
It is critical for a marketer to project trust when addressing stakeholders.
Being honest and transparent about what is not known or possible holes in the plan instils confidence in those who communicate.
Network and interact with a group of colleagues on a regular basis.
Ask for feedback and take any constructive criticism as an opportunity for growth.
Consider how fast to speak.
People who speak too fast do so for various reasons, and doing so may not signify a lack of confidence.
However, the audience can understand better when it just slows down a bit, and that in turn will fuel confidence.
7. Humility in Voice:
Confidence does not mean arrogance.
Never confuse the two.
He constantly reminded himself that a lifelong learner and a work in progress.
Ask for feedback on presentations, emails, and any other type of communication.

8. Ability to use a related analogy:
Use a few different analogies, depending on the customer.
Lots of experience with manufacturers and retailers in the home improvement arena, for example.
Using the analogy of building or remodelling a house always works.
When reporting on the point during a new website launch where SEO needs to be incorporated.
It is important to know this type of information in advance. Once the frame is built, it is too late.
Since much of SEO is about understanding user needs, those efforts will be hampered if the architecture and hierarchy of the site have already been established without consultation.
If an agency/freelancer, think about the clients to serve and what kinds of analogies would resonate with them.
Find an appropriate analogy that internal stakeholders and decision-makers can relate to.
9. Speaking of notes or abbreviated directions:
This is more important than any belief.
Many slideshows with excellent information from talented marketers who fall into the trap of reading straight from the slides.
Learn to work with notes and prompts.
The best communicators need a 1-2 word cue and that’s it.

Don’t have to start; just find out the minimum amount of detail needed to remember what to say about a topic or slide.
10. Defend rationally, but don’t be defensive:
Being a marketer is a bit like being a sports coach in the sense that many people think they could do a better job.
As a marketer, let one be challenged.
Someone will eventually meet who:
Will not like the creativity that occurs to one.
Do not agree with the title of the ad text.
Don’t trust the numbers.
Simply not satisfied with the results.
It is important to stand up for what to deserve without getting defensive.
Dig deep and ask relevant questions, even if those questions are technically out of reach.
Stay factual.
Communicate the facts and then restate the assessment of what to do with those facts.
Keep the emotions in check.
It’s probably not personal.
11. Understand and communicate the “why”:
“Why are we doing this campaign?”
“Why are we meeting again?”
“Why are we remaking this site again?”
“Why are we seeing THESE numbers?”
The people are communicating with are asking some kind of “why” question.
The last thing need is for that way to distract attention from the point are trying to make.
Understand why and communicate it in advance.
12. Adjust the “what” and “how” to communicate based on “who” interacts with:
There is a big difference between presenting the SEO plan to an operations team that is deeply involved in the technical development of the site versus giving the CMO an update.
It is not the same presentation.
Always ask “What, exactly, does this person need to know in order for this initiative to move forward based on their role?”
Consider the amount of time has.
Never try to put one-hour material in a 20-minute space.
It never works.
13. Clarity:
Don’t host a game show where contestants have to guess the answer or gather clues.
Communication must be very clear.
If anyone believes in the need for better content on a specific topic, communicate it clearly.
If one thinks it’s a good idea to double the budget on a particular campaign or ad group, communicate this clearly.
Asking “why?” will clarify the objective.
When calling to ask, explain the goal.
14. Repetition:
There is nothing wrong with repeating if that is what it takes to get the message across.
There is nothing wrong with repeating if that is what it takes to get the message across.
15. Ability to guide others to find the answers:
Derogatory comments made about consultants with phrases like.
Sometimes these complaints are legitimate.
Remember that just because an organization has an answer to something does not mean it is ready to act.
By feeding someone the answer, don’t really learn anything.
In guiding someone to discover the answer, that’s where the “Aha!” moment can happen.


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