Google featured snippet with WordPress site: –
- Featured snippets are the highlighted results for Google search.
- Users are more likely to click on a featured snippet than a direct search result.
- Highlighted results are shown at the top of the Google Featured Snippets page.
- In the featured snippet, the Google search result can be displayed in the answer box or highlighted using microdata from the website.
- For example, if Google considers a website to be an appropriate answer to a user’s question, it will appear at the top with the relevant text displayed as a description.
- Similarly, Google Schema.org also uses metadata to retrieve important information from websites and display them in the search results above.
- For example, if one searches for a local business, their relevant business information will be at the top.
- Featured snippets can enhance product pages for the online stores, better display recipes, highlight real estate listings and much more.
- Improved search performance of featured snippets improves the organic click-through rate and provides more free traffic to the website.
- That’s why all smart business owners optimize their websites so that they have the maximum chances of appearing as featured snippets in Google searches.
Getting a Google Featured Snippet Using All-in-One SEO:
- Google Schema.org uses metadata and its Knowledge Graph API to display a variety of featured snippets.
- Schema markup is a specialized vocabulary used in the HTML code of content to give search engines more context about websites and personal pages.
- It is the best WordPress SEO plugin on the market used by over 2 million websites.
- They help to easily optimize the website for higher search engine rankings.
- AIO SEO automatically adds Schema.org support, which helps provide information for the Google Knowledge Graph.
- It includes full WooCommerce SEO support, native SEO, images, news, video optimization and more.
- Install and activate All-in-One SEO for WordPress Plugin.
- After activating, asked to run the Setup Wizard.
- This is an easy way to quickly select the best SEO settings for the website.
Setting up knowledge graph information in WordPress:
- Search engines use knowledge graph information to display knowledge panels.
- These panels appear when someone searches for an organization or individual.
Adding local business information to featured snippets:
- More than 40% of all searches on the Internet have a local purpose.
- Most of these searches lead to sales as customers are looking for directions and purchases.
- Many businesses and companies have retail locations and offices that customers can visit.
Add SEO schema markup on WordPress posts/pages:
- Automatically adds the correct schema markup for all-in-one SEO content.
- Go to the All-in-One SEO »Search Appearance page and switch to the Content Types tab.
- This feature is especially useful for businesses that use pages to sell products with or without the use of the eCommerce plugin.
- Edit the product landing page and change its schema type to the product.
Adding Breadcrumbs Navigation in WordPress:
- Another way to turn a search list into a better-featured snippet is by using breadcrumb navigation.
- Breadcrumb Navigation lets users know where they are on the website in relation to the homepage.
- Display the Breadcrumb Navigation Trial on the website.
- It allows users to go up and down, browse categories and find more products and content.
- For search engines, all-in-one SEO automatically adds the required markup to the HTML code of the website.
Get site links for WordPress in Google search:
- Site links are additional links that Google shows under a specific search term.
- They are usually found for brand and website names, but they are also used for other types of searches.
- Increase the chances of getting site links by creating the right website structure.
- It involves adding all the important pages for the website and using the categories to properly manage the website structure.
Appear in the answer box for Google search:
- Answer boxes are the search results that appear above and Google treats them as the search user’s purpose of the answer.
- Answer boxes have an average click-through rate of 30%, which makes them extremely profitable.
- Answer boxes for keywords, especially those intended for purchase, can lead to sales and increase conversions.
- The only way to find content boxes is to improve the quality of the content.
- Make sure it is comprehensive and answers customer questions from different angles.