Google Keyword Planner tool receives trend and change data.

The Google Keyword Planner tool receives trend and change data for 3 months per year:
As the platform makes more data available, you can use it to make informed decisions about your search campaigns.
Google is testing adding some new metric columns to the Google Keyword Planner tool.
The new columns observed in the Google Keyword Planner tool include the year-related change, the three-month change, and the trend type.
New in the Keyword Planner tool:
If you have a Google Ads account, you can access the Keyword Planner tool here.
When running a new report, Google may display the message “Keyword trends: You can now compare recent and past keyword trends.”
Google’s Keyword Planner tool helps you find keywords for Google search campaigns.
Use this free tool to find new business-related keywords and anticipate the searches they receive and the cost of targeting them.
New columns:
Google has added data on new keyword trends:
Year-over-year change: change for the year Monthly search volume compared to the same month in the previous year.
Three-month change: The three-month change shows a three-month change in search trends when comparing data from the last month to data from two months ago. For example, if the last month is July, the data for July is compared to May to show the change in search volume over the three months.
Three-month trend type: This shows whether the trend is going up or down or flat for the keyword.

Google Ads:

Check out the Keyword Planner tool and use most of the data Google provides to benefit customers and your own campaigns.
Google seems to be experimenting with new keyword planner columns.
Having more data, whether it’s trending statistics for the last three months or a year, can help marketers analyze trends and plan their campaigns with more information.


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