Importance of an effective marketing strategy in achieving business goals: –
- Creating an online presence, being close to customers and building trust with an audience keep the brand at the top.
- A powerful marketing strategy brings these five benefits to driving ROI.
- Marketing is one of the most important aspects of business, but it is often underestimated, especially in the startup world.
- Most startups are tough on resources and often want to sell directly.
- Although understandably authentic, it can be a significant waste of time and money.
- Many sales staff face loads such as bringing in leads and changing them.
- However, having the right tools and support can significantly increase their chances of concluding a contract.
- As important as the sales team is to a company, a well-known marketing expert can influence the business in many ways.
- While marketing does not directly close deals, when done correctly, it is the most powerful tool a brand can use to showcase its image and stay in touch with customers.
- It supports the sales team by bringing in qualified leads and assisting in closing deals.
Five Benefits of a Strong Marketing Strategy:
- Research consistently shows that it increases contact in human-to-human interactions.
Brand introduction:
- The brand introduction is a goal that almost every business wants to achieve.
- 80% of consumers need to be able to trust the brand before making a purchase.
- An effective marketing strategy can take the brand from the unknown to the familiar and ultimately to the well-known.
- Marketing strategy can have a domino effect. Once the brand starts marketing to its target audience, the foundation of business forms.
Customer Engagement:
- With nearly 5 billion active global Internet users, there is no doubt that the web is a valuable tool that can open a business to the world of consumers.
- By marketing through various online distribution channels, they have the power to communicate with the audience and engage them.
- Through content such as blog and social media posts, new website pages, email campaigns, newsletters, chats, videos on various platforms and more, they are able to reach the target audience at many touchpoints.
- The digital world is a platform that promotes participatory participation.
- Consumers have the opportunity to engage with echoing elements, images and videos with them, providing a powerful way for the brand to interact with customers, constantly engage them and build trust with them.
Authenticity and belief:
- All businesses start with at least one person, with a passionate vision and thinking about how their product or service will have an impact.
- Consumers have more confidence in brands and advertising than ever before.
- Nearly 70% of consumers do not trust ads and 70% have a distrust brand.
- Marketing allows you to establish trust and confidence with your customers.
- By appearing on a number of communication channels, consistently portraying the brand’s vision and goals, staying in touch with the audience, attending and responding, and empathizing with the customer’s pain points.
- Looks authentic and builds trust with the audience.
Acquired Media:
- Word of mouth is one of the oldest and cheapest forms of marketing.
- 50% of businesses worldwide rely on the power of loyal customers to promote their products or services.
- An effective form of word-of-mouth marketing is because it spreads quickly and easily, is free and is supported with confidence.
- Ninety per cent of people, even strangers, rely heavily on a brand recommended by another.
- By comparison, 25 per cent of people end up hearing the negative story and eventually avoiding the brand.
- In today’s digitalized world, word of mouth can be translated as an acquired medium.
- Acquired media is the promotion of a brand by another person, company, establishment, social presence, etc.
Acquired media includes:
- Promoting a brand website.
- Posting social image again.
- Sharing a social post (publicly or privately).
- Tagging the brand in the post.
Establishing an online presence, staying in touch with customers and building trust with the audience keep the brand at the top and others “talking” about the business.
A powerful marketing strategy can bring all these benefits together so that each point leads to the next.
Sales Support:
- Customers run the business and grow, so the sales team is crucial to business success.
- Sales staff bring in new customers, but it can be very embarrassing to carry the burden of anticipating potential buyers and changing them.
- Marketing supports and empowers sales staff by attracting qualified leads. Strategies that speak to the customer’s pain points can help engage customers, transmit the brand message and build trust, and reduce the sales funnel.
- In addition, marketing efforts can reveal specific pain points by looking at how the customer interacts with the brand.
- Valuable insights that marketing can bring can help sales staff develop a personalized strategy to reach each lead.