Instagram Reels Strategy

Use Instagram Reels for Business and Marketing:

Discover a strategy to promote products and services using Instagram Reels.

Use Instagram Reels for Business and Marketing:

In the last couple of years, an increase in video marketing, in part due to the popularity of the platforms.

Reels is Instagram’s short video-based,

Having an advantage over Stories for two reasons are

Reels’ editing features (music, disappearing text, effects, etc.) offer more creative options than Stories.

Live Stories are shown only to people who follow or tap on the Instagram profile to view the stories.

The reels seem to show up to people in their feeds regardless of whether they follow them, So the discovery factor is high. Additionally, the reel preview remains in the feed, rather than expiring.

If the algorithm can put the content of Reels in front of the right audience and the content attracts the audience that, as a marketer, want to attract, Reels offers a great opportunity.

1. Use music, disappearing text and effects on Instagram reels:

Reels are short-form videos that are 15-30 seconds long.


Reels can be made using selected music from the music catalog within Reels on Instagram or using the audio.

Add music to reels:

The music catalog available for Reels differs according to the type of profile to have.

Personal accounts have access to the entire music library, as do creator accounts.

To search for music, simply touch the music note icon to open the music library, and then type in a song title, artist name, or mood.

Adding Disappearing Text to Reels:

This feature allows to overlay text that appears and disappears with the video.

Add effects to reels:

The green screen effect allows to place on any number of backgrounds.

2. Create reels without music:

If  not ready to dance and lip sync to the camera, make Instagram reels without music.

3: Create film if the camera is shy:

If feel uncomfortable talking to the camera, use the green screen effect.

Mount the phone on a tripod, open the green screen effect, and choose something from the camera roll: a screenshot from a DM, an email, a question from a customer, or a customer testimonial.

4: Share, republish and reuse reels:

Tap that icon on the reel post and share the full clip with the stories.

Use all the available production and editing features to polish that video for Reels.

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