Need a Digital Marketing Strategy to Be good.

Businesses are learning more about what a strategy takes when they consider leveraging digital tactics to achieve marketing goals.

From the local store that can no longer rely on walk-in traffic for sales, to the startup trying to spread its services, to the B2B company looking to promote a new product in its vertical market.

A focused and diversified digital marketing strategy that considers overall business goals and leverages stronger tactics than a single-page website is imperative for any business that wants to be or remain competitive in its industry.

The benefits of a strong digital marketing strategy are

Providing digital marketing services for a business, a part of the process of determining a strategy for the specific service includes understanding the overall marketing strategy of the business to include business goals, competitors, and target audience.

Knowing these details in advance helps shape a good digital marketing strategy for any campaign.

Of any job helping clients develop effective digital campaigns, they have noticed three main benefits of designing a digital marketing strategy that is well thought out and integrated into a company’s overall marketing strategy.

Direction and approach for the whole team:

Working in a team that is not yet ready to adopt a fully integrated digital strategy and just wants to try a few tactics.

There are tons of moving parts in digital tactics and have to manage them all and communicate the results. Having a well-crafted digital marketing strategy ensures that an arrow points toward the team’s agreed digital path and will help keep everyone focused throughout the entire process.

Get the measurement in:

Know the objectives and know-how when they can be achieved. One of the benefits of having a digital marketing strategy is the option to set clearly defined goals that can be compared and reviewed over time.

Different styles for different people:

There are two different types of people in the target audience.

A digital marketing strategy can help determine the how and who for digital tactics.

At this point in the post, and a business considering investing in digital marketing services or designing its own digital marketing strategy may wonder how to tell if all of this is it is fine.

Have a good understanding of the industry and the audience.

To confidently execute a digital marketing strategy, one must have a good understanding of the industry.

Knowing the target audience’s buying behaviour, average spend, or more features can have significant ramifications for digital tactics.

Be careful with vanity metrics:

CrazyEgg has an excellent definition of vanity metrics:

Vanity metrics are measurable things that don’t matter.

They are easily changed or manipulated and do not have a direct correlation with the numbers that speak of business success.

Vanity metrics can include numbers such as social media likes, email subscribers, total leads, etc.

Although an increase in these numbers can lead to warm differences,

There are likely other actionable metrics that correlate with business goals that point to success.

Focusing on vanity metrics will not allow us to accurately assess the digital marketing strategy and its ROI.

The best measure of the value of a digital marketing strategy occurs approximately six months into the campaign.

For continuous improvement of digital marketing tactics, measure results with strategy KPIs.

Make sure tactics remain aligned with business objectives or determine if data has been collected that justifies a change in business objectives.

Invest the time and resources in creating a digital marketing strategy, so make sure it is used to measure ROI.

The research and planning process covers all aspects of a competitive digital marketing strategy.

Let’s talk about business goals and how to help meet and exceed them.