The quality may be in the eyes of the beholder, but in the case of Google, it is in the eyes of the crawlers.
From text to meta tags to style sheets, Google analyzes everything to understand the quality of the content.
Google provides information on how they perceive quality. Relevant, comprehensive, well-structured, and engaging content gets the best look.
Let’s look at three strategies to elevate some of those signals in the eyes of Google.
1. Increase the depth of the topic with semantic SEO:
Although Google once searched only for the keywords used to search, its natural language processing models now understand how search queries relate to each other.
Semantic SEO is not just about optimizing for a single term, but for many keywords, phrases, and subtopics in the same space.
Include references to interviews, candidates, recruiters, and hiring managers.
Google recognizes that these terms are closely related to each other.
Since the content contains all of these related phrases, Google will perceive that the page has more topic depth than competing pages that do not include all of these terms.
This strategy is not a guessing game.
It’s called semantic richness.
Use machine learning and NLP algorithms to help identify the most important top-ranking semantic terms, phrases, and subtopics based on the target keywords.
Incorporate them into the content to make it semantically richer.
Other SEO tools rich in semantics include LSIGraph, Semantic.io, Semrush, etc.
As for enhancing the semantic richness of the content, don’t stuff it with keywords.
Make sure the terms appear in a natural way that improves readability and overall usefulness.
Make sure the impression-generating search phrases are truly relevant to the content topic.
Improve the semantic richness of the content, do not stuff it with keywords.
2. Show thematic breadth with architecture:
If to improve the premium signal in the content, the pages will probably be longer.
Make sure don’t sacrifice other important quality indicator elements, such as information architecture.
Information architecture refers to how content is tagged, structured, and organized.
It also covers how pages are organized in the site hierarchy.
It would be helpful to create an SEO-friendly information architecture that instructs users that they can easily navigate the content.
Include page titles, heading tags, internal links, and anchor text in every content.
These elements are also useful for Google to understand how content is interrelated.
Internal links with contextual anchor text indicate that other relevant and useful information can be found on the website.
Page titles, header tags, internal links, and anchor text help Google see how content is interrelated,
To improve the information architecture:
* Include relevant internal links on every page.
Add links to the most visited or important pages in the menu and/or footer.
* Remove duplicate content.
If you have pages of similar content, use rel canonical tags to indicate which page is the master and which are duplicates.
* Upload a site map.
Don’t let Google’s crawlers determine how content is related.
Believe it and send it.
Use a sitemap generator tool.
3. Reinforce subject authority with content groups:
If the site addresses too many topics, Google is unlikely to perceive that the site has authority on the topic.
A keyword cluster content model can help cement the authority of the topic.
Choose the main topic around which all the subtopics relate.
Create content that revolves around those topics, related questions, or long-tail phrases.
Always include links to the internal abutment pages.
A well-planned editorial calendar can help ensure that topics are covered and that content is published consistently.
If the site addresses too many topics, it is unlikely that Google will consider the site to have authority on the topic.
Do not need to limit the content creation of the cluster to the site. Backlinks to the content of relevant websites can also help the authority of the site.
Google sees backlinks as indicators that others trust the content enough to link to it.
Guest blogging, content marketing, and public relations can lead to linkage opportunities in other domains.
By implementing these three strategies, help Google see high-quality content signals more clearly. Google will most likely reward the site by promoting the content more frequently and higher on the results pages of its search engines.