Required Local SEO & List Management Tools

Required Local SEO & List Management Tools: –

  • A strong local search presence is key to getting more customers into the store.
  • These local SEO tools can put ahead of the competition.
  • Work locally or globally, having a strong local SEO presence is key to bringing more customers to the store, especially when the business has physical locations.
  • There are local SEO tools to help keep the business relevant and improve its visibility in organic and map pack results.

Local SEO tools can help:

  • Automate rank tracking.
  • Conduct local keyword research.
  • Discover competitors’ insights.
  • Monitor performance.

Local inventory management tools provide businesses with brick and mortar locations with a single place to manage and update location data on their online platforms.

Here’s a selection of local SEO tools and local inventory management tools for businesses of all sizes to check out.

Native SEO & list management tools are

1. Whitespark:

  • WhiteSpark provides SEO software tools to assist businesses with local search marketing.
  • Citation Finder tool is WhiteSpark’s most popular offer.
  • This will help to find the missing transliteration possibilities to improve the relevant local search rankings.
  • The tool is free to use for three searches/day and the limited search results are perfect for those searching for the tool.

Other important WhiteSpark native SEO tools:

Local Rank Tracker:

  • It uses precise positioning settings to provide insight into the overall SEO performance.
  • WhiteSpark’s Local Rank Tracker provides insight into the top 100 in local search, giving a complete picture of how to rank against competitors and how to rank in popular search engines as well as different results types.

Fame Builder:

  • It asks customers (via email or SMS) to share reviews on selected review sites (Whitespark supports over 100 online review websites).
  • It also calculates the NPS (Net Promoter Score), a business indicator of a customer’s experience with the business.
  • In addition, this feature also allows responding directly to Google reviews and Facebook recommendations.

Review Monitoring:

  • It warns them when to get a bad review so that they can take immediate action.

2. Yext:

  • Yext offers a variety of solutions to help brands improve local SEO.
  • Yext integrates with hundreds of directories to keep business information and data up to date.

Some of Yext’s popular local SEO tools are:

  • Knowledge Manager
  • Answers to customers’ common questions about the business, including staff, store hours, locations and promotions.

Yext pages:

  • System for updating lists to ensure the information provided is accurate.
  • Yext pages are optimized to appear in search engines to help customers provide more information about the brand’s immediate locations.

Yext Lists:

  • Yext’s local listing management tool integrates with a large network of maps, apps, search engines and social networks so customers can easily find business.
  • Use this feature to find scheduled and real-time updates, analytics, inventory improvement suggestions, and set up integrations with other tools.

Additionally, Yext’s services and solutions include:

  • Analytics: Gathering insights, functionality and data for easy reporting.
  • Duplicate inventory prevention.
  • Data purge to keep the facts consistent.
  • Google Business Profile (GBP) and inventory management.
  • Make updates through the platform and publish to GBP anytime.

3. ReviewTrockers:

  • ReviewTrackers is a customer review software tool that sends alerts about customer feedback on various review websites and compiles the information into a support dashboard.

Using ReviewTrackers, one can:

  • Ask for feedback from customers.
  • Monitor reviews from a variety of sources (e.g., Google, TripAdvisor, Yelp).
  • Track location performance.

4. Moz Local:

  • Moz Local is probably the most popular local SEO tool on this list.
  • Moz Local works for small and business businesses, ensuring that online listings are accurate and consistent, which helps increase website visibility.
  • When using Moz as a local listing management tool, create a list after automating the rest of the process.
  • Moz works by sending listings to major search engines, apps, directories and business data aggregators.

Other important Moz native features:

  • Google and Facebook integration.
  • Automated duplicate removal.
  • Social posting.
  • Moz Local know when to receive new reviews on major platforms, thereby empowering customers to reply immediately.
  • In addition to features that help enhance brand name in local search, Moz also provides location-centric reports to help track growth and identify key user interactions in the listings.

5. Synap:

  • Synup is an all-in-one local SEO tool designed to assist marketing efforts.
  • It allows to manage lists, monitor analytics and generate reports.
  • In particular, Synup facilitates unlimited list updates and notifies the business immediately when it receives new reviews.
  • Respond automatically to tool reviews.

Synup features also include:

  • Automatically syncs business and location data on websites.
  • Manage industry and niche-specific sites.
  • Crawls over 200 local search engines and directories to detect inconsistencies.

6. Semrash Listing Management:

  • Compatible with eBay, HP and Quora, Semrush is leading search analytics and native SEO software tool.
  • Developed a local inventory management tool in collaboration with Semrush Yext. One can use it to manage lists, reviews and local pages.
  • Semrush’s tool uses Yext’s Knowledge Network to publish data on platforms such as Facebook, Foursquare and TripAdvisor.
  • Manage information from the Semrush List Management Dashboard.
  • The tool is easy to use.
  • The tool displays a list of lists and their status for each directory website.
  • After making any necessary edits, Semrush will automatically update the listings.
  • The listing tool is only available to Semrash customers in the five countries U.S., U.K., Australia, Germany and France.
  • To sign up for this new Semrush feature, they need a Semrush plan.

7. BrightLocal:

  • BrightLocal is a popular local SEO tool used by more than 60,000 agencies, businesses and freelancers for analytics and reporting functions.

Top features of BrightLocal:

  • Custom location dashboard to monitor data.
  • Track organic, local and mobile search rankings.
  • Clean up and create citations.
  • Monitor online reviews on 20+ websites.
  • Scan and audit directory sites to identify required updates.
  • GBP and NAP audit.
  • White label solution for agencies.

8. Local advice:

  • Advice Local is another local listing management tool that competes with Yext for the largest number of supported directories.
  • It also provides standard digital agency services (SEO, digital marketing and website development).
  • The company usually works with agencies, resellers and partners, rather than directly with local businesses.
  • Creating native citations manually when using the Yext API is a local advantage over Yext.
  • Local advice takes a little longer to get a score of more than 80% for local directory submissions, and supported information is limited to the basics of NAP (name, address, phone number).
  • Advice Local is a complete all-in-one local SEO solution.

9. Birdie:

  • Birdeye provides a bird’s eye view of local SEO for multi-position company businesses. Businesses can oversee customer experience and conduct reviews.
  • What sets Birdeye apart from other local SEO tools is its messaging platform, which supports multiple communication modes.
  • It allows businesses to adopt an omnichannel approach to attracting leads and changing and pleasing customers.

Features of Birdeye:

  • Data Integration: Combine data from multiple websites into one dashboard for more effective monitoring.
  • Review Management: Extract and manage reviews from over 200+ platforms.
  • Messaging Platform: Birdeye supports text messaging, email, webchat, live chat and chatbot.
  • All messages come through a single inbox to manage all customer experiences.

10. Rio SEO:

  • Rio SEO is a local SEO tool that enhances online visibility, enhances e-commerce, and increases in-store revenue for enterprise brands worldwide.
  • This local listing management tool is powered by its open local platform, which has the largest directory support.
  • Businesses can integrate with over 170 top directories, providing insight and control over brands.
  • Its local marketing content creation and optimization tools drive online visibility and engage users across the local search ecosystem.
  • Rio SEO has more than 200,000 U.S. hosts operating on its platform.
  • It also analyzes overall Google business performance metrics from business locations.
  • It releases notifications every month with benchmarks for metrics such as search views and clicks to call.

11. Chatmeter:

  • Chatmeter is a local SEO tool that helps multi-position brands monitor their online listings, reviews and social media.
  • Its local listing management tool helps identify areas where development is needed.
  • It’s authorized to add photos, menus, services, and other Google features to enhance listings.
  • One can also edit lists in bulk.

Other features:

  • Native SEO tracking tool to implement Native “near me” strategy.
  • Local Brand Visibility (LBV) score to measure brand online presence against competitors.

12. SOCi:

  • SOCi is a company platform designed for multi-position marketers.
  • It acts as a central command platform that allows marketers to manage local search, social, reputation and messages across multiple locations.

Features of SOCi:

  • Manage multiple lists using a single login.
  • Keep and deliver on-brand social content from one place.
  • Track reviews and monitor competition.
  • Manage local social media.
  • Prices are available upon request.

13. Uberal:

  • Uberall uses digital technology to keep innovative brick and mortar businesses relevant, competitive and profitable.
  • Uberall helps businesses create local online visibility through listings and citations on customer search platforms.
  • Track customer travels from Discovery to recurring purchases using Uberall CoreX.

Other features:

  • Optimize data for local search ranking factors.
  • Manage brand location data for 125+ websites.
  • Create online communities by creating attractive local social content.

14. Surfer Local:

  • The surfer optimizes, maintains and maintains local GBP lists.
  • This is great for improving competitor analysis and local SEO strategy.
  • The GBP audit feature helps to improve the business listing by at least 10x, telling what to change to achieve a higher Google rank.

Other features:

  • Native rank tracker to track SEO efforts.
  • Free position checker to track multiple locations in the area.
  • A keyword research tool that provides information and suggestions.
  • Many local SEO and inventory management tools are available to prevent the most common local SEO mistakes.
  • These tools help track business rankings, update location and business information, find SEO-optimized keywords, and monitor customer reviews.