Essential Local SEO and List Management Tools

by Rajenvisionon Posted on

Required Local SEO & List Management Tools: –

  • A strong local search presence is key to getting more customers into the store.
  • These local SEO tools can put ahead of the competition.
  • Work locally or globally, having a strong local SEO presence is key to bringing more customers to the store, especially when the business has physical locations.
  • There are local SEO tools to help keep the business relevant and improve its visibility in organic and map pack results.
Essential Local SEO and List Management Tools
Essential Local SEO and List Management Tools

Local SEO tools can help:

  • Automate rank tracking.
  • Conduct local keyword research.
  • Discover competitors’ insights.
  • Monitor performance.

Local inventory management tools provide businesses with brick and mortar locations with a single place to manage and update location data on their online platforms.

Here’s a selection of local SEO tools and local inventory management tools for businesses of all sizes to check out.

Native SEO & list management tools are

1. Whitespark:

  • WhiteSpark provides SEO software tools to assist businesses with local search marketing.
  • Citation Finder tool is WhiteSpark’s most popular offer.
  • This will help to find the missing transliteration possibilities to improve the relevant local search rankings.
  • The tool is free to use for three searches/day and the limited search results are perfect for those searching for the tool.

Other important WhiteSpark native SEO tools:

Local Rank Tracker:

  • It uses precise positioning settings to provide insight into the overall SEO performance.
  • WhiteSpark’s Local Rank Tracker provides insight into the top 100 in local search, giving a complete picture of how to rank against competitors and how to rank in popular search engines as well as different results types.

Fame Builder:

  • It asks customers (via email or SMS) to share reviews on selected review sites (Whitespark supports over 100 online review websites).
  • It also calculates the NPS (Net Promoter Score), a business indicator of a customer’s experience with the business.
  • In addition, this feature also allows responding directly to Google reviews and Facebook recommendations.

Review Monitoring:

  • It warns them when to get a bad review so that they can take immediate action.

2. Yext:

  • Yext offers a variety of solutions to help brands improve local SEO.
  • Yext integrates with hundreds of directories to keep business information and data up to date.

Some of Yext’s popular local SEO tools are:

  • Knowledge Manager
  • Answers to customers’ common questions about the business, including staff, store hours, locations and promotions.

Yext pages:

  • System for updating lists to ensure the information provided is accurate.
  • Yext pages are optimized to appear in search engines to help customers provide more information about the brand’s immediate locations.

Yext Lists:

  • Yext’s local listing management tool integrates with a large network of maps, apps, search engines and social networks so customers can easily find business.
  • Use this feature to find scheduled and real-time updates, analytics, inventory improvement suggestions, and set up integrations with other tools.

Additionally, Yext’s services and solutions include:

  • Analytics: Gathering insights, functionality and data for easy reporting.
  • Duplicate inventory prevention.
  • Data purge to keep the facts consistent.
  • Google Business Profile (GBP) and inventory management.
  • Make updates through the platform and publish to GBP anytime.

3. ReviewTrockers:

  • ReviewTrackers is a customer review software tool that sends alerts about customer feedback on various review websites and compiles the information into a support dashboard.

Using ReviewTrackers, one can:

  • Ask for feedback from customers.
  • Monitor reviews from a variety of sources (e.g., Google, TripAdvisor, Yelp).
  • Track location performance.

4. Moz Local:

  • Moz Local is probably the most popular local SEO tool on this list.
  • Moz Local works for small and business businesses, ensuring that online listings are accurate and consistent, which helps increase website visibility.
  • When using Moz as a local listing management tool, create a list after automating the rest of the process.
  • Moz works by sending listings to major search engines, apps, directories and business data aggregators.

Other important Moz native features:

  • Google and Facebook integration.
  • Automated duplicate removal.
  • Social posting.
  • Moz Local know when to receive new reviews on major platforms, thereby empowering customers to reply immediately.
  • In addition to features that help enhance brand name in local search, Moz also provides location-centric reports to help track growth and identify key user interactions in the listings.

5. Synap:

  • Synup is an all-in-one local SEO tool designed to assist marketing efforts.
  • It allows to manage lists, monitor analytics and generate reports.
  • In particular, Synup facilitates unlimited list updates and notifies the business immediately when it receives new reviews.
  • Respond automatically to tool reviews.

Synup features also include:

  • Automatically syncs business and location data on websites.
  • Manage industry and niche-specific sites.
  • Crawls over 200 local search engines and directories to detect inconsistencies.

6. Semrash Listing Management:

  • Compatible with eBay, HP and Quora, Semrush is leading search analytics and native SEO software tool.
  • Developed a local inventory management tool in collaboration with Semrush Yext. One can use it to manage lists, reviews and local pages.
  • Semrush’s tool uses Yext’s Knowledge Network to publish data on platforms such as Facebook, Foursquare and TripAdvisor.
  • Manage information from the Semrush List Management Dashboard.
  • The tool is easy to use.
  • The tool displays a list of lists and their status for each directory website.
  • After making any necessary edits, Semrush will automatically update the listings.
  • The listing tool is only available to Semrash customers in the five countries U.S., U.K., Australia, Germany and France.
  • To sign up for this new Semrush feature, they need a Semrush plan.

7. BrightLocal:

  • BrightLocal is a popular local SEO tool used by more than 60,000 agencies, businesses and freelancers for analytics and reporting functions.

Top features of BrightLocal:

  • Custom location dashboard to monitor data.
  • Track organic, local and mobile search rankings.
  • Clean up and create citations.
  • Monitor online reviews on 20+ websites.
  • Scan and audit directory sites to identify required updates.
  • GBP and NAP audit.
  • White label solution for agencies.

8. Local advice:

  • Advice Local is another local listing management tool that competes with Yext for the largest number of supported directories.
  • It also provides standard digital agency services (SEO, digital marketing and website development).
  • The company usually works with agencies, resellers and partners, rather than directly with local businesses.
  • Creating native citations manually when using the Yext API is a local advantage over Yext.
  • Local advice takes a little longer to get a score of more than 80% for local directory submissions, and supported information is limited to the basics of NAP (name, address, phone number).
  • Advice Local is a complete all-in-one local SEO solution.

9. Birdie:

  • Birdeye provides a bird’s eye view of local SEO for multi-position company businesses. Businesses can oversee customer experience and conduct reviews.
  • What sets Birdeye apart from other local SEO tools is its messaging platform, which supports multiple communication modes.
  • It allows businesses to adopt an omnichannel approach to attracting leads and changing and pleasing customers.

Features of Birdeye:

  • Data Integration: Combine data from multiple websites into one dashboard for more effective monitoring.
  • Review Management: Extract and manage reviews from over 200+ platforms.
  • Messaging Platform: Birdeye supports text messaging, email, webchat, live chat and chatbot.
  • All messages come through a single inbox to manage all customer experiences.

10. Rio SEO:

  • Rio SEO is a local SEO tool that enhances online visibility, enhances e-commerce, and increases in-store revenue for enterprise brands worldwide.
  • This local listing management tool is powered by its open local platform, which has the largest directory support.
  • Businesses can integrate with over 170 top directories, providing insight and control over brands.
  • Its local marketing content creation and optimization tools drive online visibility and engage users across the local search ecosystem.
  • Rio SEO has more than 200,000 U.S. hosts operating on its platform.
  • It also analyzes overall Google business performance metrics from business locations.
  • It releases notifications every month with benchmarks for metrics such as search views and clicks to call.

11. Chatmeter:

  • Chatmeter is a local SEO tool that helps multi-position brands monitor their online listings, reviews and social media.
  • Its local listing management tool helps identify areas where development is needed.
  • It’s authorized to add photos, menus, services, and other Google features to enhance listings.
  • One can also edit lists in bulk.

Other features:

  • Native SEO tracking tool to implement Native “near me” strategy.
  • Local Brand Visibility (LBV) score to measure brand online presence against competitors.

12. SOCi:

  • SOCi is a company platform designed for multi-position marketers.
  • It acts as a central command platform that allows marketers to manage local search, social, reputation and messages across multiple locations.

Features of SOCi:

  • Manage multiple lists using a single login.
  • Keep and deliver on-brand social content from one place.
  • Track reviews and monitor competition.
  • Manage local social media.
  • Prices are available upon request.

13. Uberal:

  • Uberall uses digital technology to keep innovative brick and mortar businesses relevant, competitive and profitable.
  • Uberall helps businesses create local online visibility through listings and citations on customer search platforms.
  • Track customer travels from Discovery to recurring purchases using Uberall CoreX.

Other features:

  • Optimize data for local search ranking factors.
  • Manage brand location data for 125+ websites.
  • Create online communities by creating attractive local social content.

14. Surfer Local:

  • The surfer optimizes, maintains and maintains local GBP lists.
  • This is great for improving competitor analysis and local SEO strategy.
  • The GBP audit feature helps to improve the business listing by at least 10x, telling what to change to achieve a higher Google rank.

Other features:

  • Native rank tracker to track SEO efforts.
  • Free position checker to track multiple locations in the area.
  • A keyword research tool that provides information and suggestions.
  • Many local SEO and inventory management tools are available to prevent the most common local SEO mistakes.
  • These tools help track business rankings, update location and business information, find SEO-optimized keywords, and monitor customer reviews.