SEO for single page websites:-
- Single page websites have gained popularity in recent years, particularly among businesses that advertise a single product and those that focus on a specific niche.
- A single-page website is slightly different from a single page website.
- One page websites are literally one page; there are no navigation links to give the illusion that the page is changing.
- A single-page website is a type of single page application (SPA) that dynamically displays content from the server in response to user interaction rather than loading the page as a whole.
- Users click navigation links to jump (or scroll) to destinations further down the page.
- This interaction gives the impression that the page is turning; however, there is no page refresh.
Example of Single Page and Single Page Websites:
One page website for an app
- The seamless user experience keeps users focused on one goal: downloading the app.
One page website for e-commerce
- Online stores can include a ton of information about that product by using the landing page to sell the collection while keeping the focus on a singular call-to-action: buy (download).
One page website for a niche
- Startup Figma has a service aimed at a niche audience, users looking to convert their Figma design to WordPress.
- The elegant site uses the main navigation to move users to the section of a single page of most interest while controlling the user’s journey to conversion: request a quote.
- Single page websites look great and are fun to build.
Benefits of using a single page web design:
Better mobile experience:
- Google announced that it is working to switch to mobile-first indexing, so having a website that works well on mobile devices is a must.
- One of the main advantages of a single page design is that sites are generally much more easily converted to mobile devices, and users find them easy to navigate.
- They also load much faster than multi-page sites, which is a big plus for most users who don’t have the patience to wait more than a few seconds for a site to load.
- Also, some people find it difficult to click through additional pages or tabs on a small device like a smartphone, so having a single page site is a boon for those with not-so-thin fingers.
Target a specific audience:
- Single-page websites are great for targeting a specific audience and giving them a certain type of user experience.
- It’s easy to monitor their behaviour on the site and guide them in a particular direction if don’t have to worry about them clicking through multiple pages, possibly in the wrong order.
- With a single page site, all the information users want to access can be presented to them on a single page, in whatever order they choose to meet their business needs.
- In terms of SEO, this can be important if there is only one keyword or set of keywords that are concerned about targeting.
- Links are one of the biggest factors in determining how well a website ranks and the benefit of a single-page website is that every link purchased will point to the main URL so there will always be a ratio of 1:1 of links to pages.
- Given the nature of all the information on a single page, there are likely to be drawbacks.
- Here are some ways that having a one-page website can be bad for SEO.
- There are some SEO drawbacks to single page site keyword rankings being one of them.
- Single-page sites are usually supposed to be designed around one main concept, which limits the ability to rank for a wide variety of keywords.
- Rely heavily on Google to find new customers, then better off building a multi-page site that incorporates different keywords on each page to attract a larger audience.
- Google search is not the top priority for the business, lack of keyword ranking should not be a problem.
- Another downside of single page sites is that their content is generally not as specific as that posted on multi-page sites.
- They don’t have the luxury of dedicating a separate page to each topic they cover; instead, all the information should be on one page.
- It is impossible to cover the same amount of information on one page as on multiple pages.
- Visitors looking for detailed and relevant content on specific topics may be disappointed by the lack of relevant content.
- Advanced SEO strategies and best practices are not available when working with a single page site.
- Key takeaways from the single-page website
- Single page websites are not as good for SEO as traditional multi-page websites.
- When determining whether the site should be a single page or multi-page, they need to consider the business goals and what are trying to accomplish with the website.
- Do they have a target audience or several?
- Do they need to rank organically for multiple keyword topics, or are they targeting one main search intent?
- Which site design will provide users with the best possible web experience?