Techniques for creating the best & most attractive infographics: –
Learn the best practices for creating infographics that will make the audience aware.
Assets like infographics are the visual content needed to add to a content marketing mix.
- Infographic is a collection of images, charts and minimal texts that provide an easy-to-understand overview.
- Infographic is a graphic on a long webpage containing data on an image or charts or graphs.
It has minimal text but is built to be easy to understand.
The term “infographic” is a combination of information and graphic words.
There are many types of infographics, each of which is defined by its purpose, the content used in them and the story they tell.
Common types are:
- Data visualizations
Data visualizations include data points, possibly results from surveys or identified trends.
Data visualizations are trying to achieve exactly what their name suggests in order to make the data more visually appealing, easier to understand and ultimately retain.
Information design does not always consist of data or charts or graphs but rather manages concepts to tell a story.
Information is often used in timelines or flow charts.
Editorial infographics are often used by publications and contain more copies than traditional infographics.
Editorial infographics can sometimes be adverbial, so be careful about the amount of copy to include.
- To collect data for infographic.
- To determine what kind of data will be used in the infographic.
- Knowing in advance what data supports infographics can help create a better article.
- Data can be taken online from massive research or study to be conducted.
- See customer data for inspiration.
- Ownership data is a frequently unused resource.
- Looking at customers for success stories or failures makes the story unique.
- Sources associated with the brand increase the likelihood that the property will be shared as it becomes more trustworthy.
- Cite industry experts & thinkers.
- It always pays for names.
- Got a great quote from an industry expert.
- Confirm the sources.
- Avoid making the mistake of quoting something that the industry expert did not say.
- Make sure the sources are confirmed.
- If it’s quoted on someone’s blog and they do not cite their source, dig a little deeper.
- Cite a reliable source so that can avoid being blamed for spreading false information.
To ensure that the research is accurate, ask the following questions:
- Does the author have evidence?
- Who are they?
- What have they contributed to the industry?
- What service or product does the website offer?
- What is the purpose of the organization?
- Where is the author cited online outside of their site?
- Is the website affiliated with a known company?
Use the research to craft the story
- Research is important, but the story is what engages people.
- Be sure to mix images with data points to tell a more complete and valuable story.
Tools for compiling, managing and collaborating on research:
- Google Docs.
- Evernote: A free tool that facilitates collaborating, research sharing and compiling web content and notes.
- Good Notes: A payment tool for writing notes and drawing an idea or mockup.
- Scrivener: A payment app that can be used to research, write, compile data and help an organization.
To create the next infographic, compile the research and start the infographic design process.
Start with a defined audience:
- To create a piece of content, defining the target audience should be the first step in creating content.
- The infographic gives the audience more information.
- Knowing the answers to these questions will help to create the right narrative and share the most meaningful data with the audience.
Determine the infographic style:
- Define who the audience is.
- Take a look at the types of infographics and find out what works best for the audience.
- Knowing the infographic style also helps in planning the execution of the design and content so that one can set realistic expectations on when it will be completed based on the resources.
Create the Wireframe of the Vision:
- Once understand what is included in this infographic, it is time to assign a designer to design or assist with Vision’s wireframe.
- The author, designer, researcher and potential content strategist all work together to create a makeup on how best to tell this story.
- Depending on the resources, it can all come down to that. Anyone can create a great infographic.
- Having a pre-designed wireframe is set up for success as the project nears completion.
Tools for creating wireframes:
There are many types of tools used to create wireframes.
Every designer has their own preferences.
Some of them are tools:
- Adobe XD
- Pen and paper
Don’t Forget to Determine the Main Success Metric:
- The ultimate measure of success for any piece of content must also be determined in advance.
- Depending on where the infographic is placed – the blog post, the landing page or email in HubSpot or Marketo – may have been featured at the disposal to identify the link or button as the conversion point.
- Choose wisely to get the right success for the infographic.
- If it’s too early in their buying journey, they may not be ready to complete the sales form, so a good exchange point may be trying to push them towards a supporting asset or blog post.
Create an attractive headline & impressive pitch:
- Once the infographic is complete, it’s time to start getting traffic to it.
- Place this infographic on a page on a blog or site or on a landing page hosted on a third-party platform such as Marketo, Eloqua or HubSpot.
- Wherever it goes, the infographic should include a compelling headline informing consumers of what it is about, as well as an introductory copy to sell the content and its value for real.
Make it easy to share & find infographics:
- Once the infographic goes live, it needs to be optimized for sharing on social platforms like Pinterest and Twitter so that those links can be accessed.
- If the infographic image, however, makes sure that the file name is optimized for search and that the keywords and page titles are attractive.
- If possible, use social share elements to control the message displayed on social media as well as the image being scraped by Twitter or Facebook.
To add interactivity to infographics:
- Interactive infographics are web-based pieces of content that the user can modify or interact with.
- There are platforms that can be used to create interactive infographics quickly and on a scale (such as ion interactive), but code can also be used to achieve that.
- Scaling that way can be challenging but if it can be done, it is an option.
- Partitioning Ways to Create a Personalized Article:
- Create infographics that begin on the segmentation page, leading users to a more personalized experience.
- For example, if data in an industry can support two different roles, they can start on the page asking the user to choose which role best describes and from there, show only the data points that they think are relevant.
Test the Knowledge Quiz questions to increase engagement:
- The data collected in the research can be converted into True or False questions or multiple-choice questions.
- These increase engagement as everyone wants to test their knowledge on a topic.
Carousels, tabbed content or accordions can be used to break up bulky content.
For slightly longer content, interactive components can be added:
- Carousels: Often used for testimonials or quotes.
- Tabbed content: Used to divide scales by topic.
- Accordions: Often used to capture sources in infographics.
All of this is great because it makes it possible to scan content without removing important information.
Platforms for creating infographics:
- There are many web-based platforms that help create infographics on the scale.
- For static infographics, can rely on tools like Canva or Adobe Spark for faster and more templated ones.
- Also try using the ion interactive product of ScribbleLive, an interactive content platform that is a great tool for creating interactive content on the scale, or hire someone from the visual network of designers.
Here are some takeaways to improve the infographic:
- The goal is to be informative: Regardless of style type, infographics should make their readers aware of a topic or practice.
- Show: Infographics are visual content pieces that contain graphics that aim to draw the user’s attention to key elements.
- Keep the text to a minimum.
- Logical hierarchy: Structure is important, Be strategic about what the user sees first and how to close the article.
- Don’t be afraid to pivot: be honest.: If not motivated, it is advisable to change the course.
Create an infographic with a text layer that can be read by search engines.
- While the infographic is a traditional style static image, the amount of text that can be crawled by search engines is limited.
- The recommendation is to optimize the supporting content for search using SEO best practices.
- The introduction copy keyword should be rich as well as the title of the page in the infographic life should have an SEO strategy.
They work on multiple devices to make the infographic responsive.
- For static infographics, this can be challenging.
- Dividing the infographic into sections allows mobile readers to receive data snippets.
- Knowing that traffic will be available ahead of time will help in creating for those customers.
- If want to anticipate a large amount of mobile traffic, pre-design for mobile.
Tips and experiences related to creating infographics can be shared and promoted on social media in accordance with their guidelines.
- Create social media versions of infographics to promote more long-form components.
- Creating infographics is very difficult when 20% of Facebook is limited by the text rule.
- Instagram posts should be limited to just one data point, as real estate is very limited.
- Test the micro-content using the Facebook text overlay tool to find out what percentage of text is in my graphic, which is really helpful.
Conva is an easy tool out there to create static infographics.
- See PictoChart or Adobe Spark.
- For Interactive Infographics, Ion Interactive is a fully responsive, interactive content platform.
- Carousels vs. Tabbed vs. Accordions Examples.
Infographic from Right Source Marketing.
- Scroll to the bottom of the page and see the Sources accordion example.
- An example of a carousel used on this DHL landing page is in the Watches section.
- Trying to make interactive infographics accessibility-friendly faces challenges.
- The biggest challenge is to make sure the content is structured in a way that is easily accessible without the need for a mouse or trackpad.
- Interactive content is content in which the user actively participates in clicking to personalize the content, clicking to reveal data, and so on.
- Having the ability to access interactive content by clicking the down arrow on the ion platform allows users to explore without their mouse, which is a must-have for customers who need their content to follow ADA best practices.
- The best ways and tools to make an excellent infographic from boring.
- Well-designed graphics always make an impact.
- If creating an infographic is boring, the audience will be bored reading it.
- Feel free to add some fun to infographics with a creative copy or fun graphics.
- The best type of infographic for independent brick and mortar stores to focus on marketing on email, Facebook and Instagram.
- Data visualization can be designed for an audience so there may be some insights into industry data or trends.
- However, viewers will find value in timeline style infographics or flow charts that talk about the industry.
- For example, if a brick and mortar shop sells clothing, a fun timeline on the history of the style will be appealing to readers.
- Recommend creating an interactive infographic using HTML and attaching it to the article as an iframe.
- Have customers create their interactive infographics on the ion platform and then embed them in articles using the iFrame and also have customers direct their own traffic to the infographic.
- Creating an infographic and placing it in the iframe embedded on the page is a great strategy as long as it matches the infographic site and does not look misleading.
- Here is an example of an interactive infographic embedded on the customer’s page but built into the ion platform, everything below the main navigation is an interactive infographic.
- Submit completed infographics elsewhere for publication, along with the own site and major social media networks.
- Use infographics so that they appreciate editorials, articles or blog posts.
- Use informative graphics in sections of the blog.
- Doing so makes it possible to scan the content so that the reader gets the point even if they do not read all the words in the article or blog.
- Feel about infographics gating in the beginning.
- Gating infographics is not recommended.
- Recommend using infographics instead of traditional landing pages and gating the next piece of content on the user’s journey – for example, PDF or datasheet.
- Complex elements in infographics work well.
- Create them often for customers like NetApp or Cisco.
- Recommended for breaking down heavy content, including items such as product tours or tabbed content.
- Recommended to create a segmentation path where the user can answer some questions about themselves in order to receive a personalized infographic based on their knowledge of the product or their role.