The typical work-life of an SEO specialist:
Search engine optimization (SEO) is a phrase that all marketers know, but not one that all marketers fully understand.
Teaching laymen about search engine optimization focus on keyword research, keyword optimization and link building.
This creates the impression that SEO is simply the science of manipulating keywords and link building to improve a site’s ranking.
Only an SEO specialist will understand the whole nitty-gritty of SEO and the sheer amount of effort required to optimize the performance of any site.
Manage SEO campaigns for various brands and help them improve their online visibility, rankings, and overall site health.
Create reports to share knowledge and developments for SEO campaigns.
An SEO expert must not only know the fundamentals and tools of SEO but must also know how to implement them.
To be considered as such, one must be able to do the following:
To Find popular and relevant keywords with good search traffic.
Analyze the websites of different competitors to develop an SEO strategy.
Optimize websites and content for both search engines and users.
Create high-quality links to improve a website’s ranking in search engines.
Stay up-to-date with ever-evolving industry trends and strategies.
Additionally, an SEO expert typically spends time working with other teams to align goals and strategies.
These departments include content marketing, paid search marketing, social media marketing, and web development.
SEO specialists perform various tasks each day, but we typically dedicate our business days to the following SEO tasks:
Good keyword research is the foundation of a solid SEO strategy.
With the right keyword and phrase choices, a website can rank higher in search engine results.
As an SEO specialist, do your research on popular keywords that are relevant to the target audience that the customer wants to attract.
The main tools to use in daily work are Google Analytics, Google Search Console, and Ahrefs.
SEO isn’t just about targeting the best possible keywords for conversion. It’s also about optimizing web content.
Optimization is one of the important functions of SEO professionals and can be divided into two types: on-page and off-page SEO.
On-page SEO optimization happens within the website.
At a very high level, this involves making sure that the web page copy (i.e. landing pages, blogs, etc.) has the target keywords, and meta descriptions, as well as title tags and tags. alt, are optimized and the HTML code is structured. correctly.
Also, consider the overall quality of the content, the structure of the content, and the performance of the page.
Off-page SEO refers to all activities that occur outside of the website.
Examples of such activities are getting inbound links, posting guest articles, increasing traffic from social media to the website, and more.
A backlink or inbound link is one of the most important ranking factors.
At a high level, when one website is linked to another, Google gives the linked website more domain authority, thus increasing its ranking in your search results.
Find opportunities to have other websites legitimately link to our clients’ sites.
Analytics is another essential part of any SEO strategy. This helps measure the impact of ongoing efforts for a business SEO campaign.
Here is a typical list of tasks that are performed for clients:
SEO On page:
Optimization of metadata such as titles, descriptions and heading tags.
Optimization of the alternative text of the image.
XML sitemap update and robots.txt.
Schema markup implementation.
Google Analytics, Google Search Console and Tag Manager account settings
SEO Monitoring and reporting
Publication of articles
An SEO role may require technical skills.
Seems like a day in the life of an SEO specialist.
Many people have some notion of search as a tool, because it is an integral part of marketing, both for small operations and for massive global combinations.
However, very few people understand it, especially search engine optimization or SEO.
Most marketers tend to think that a few keywords scattered across some web pages will work, but there is more to successful SEO.
The reality is knowing the ins and outs and complexities of organic search so that websites and web pages rank well.
To learn more about the role of an SEO specialist and the tasks they perform each day.
Real SEO requires much more than keywords.
Think about all the different components that go into a solid SEO strategy, and it will be obvious that days can have a lot of variety.
A typical day will likely include some combination of the following SEO tasks:
Google is constantly making changes to the algorithms that determine how websites work, but that hasn’t removed keywords from the equation.
Keywords are still the starting point for most searches. As an SEO specialist, conduct keyword research to determine popularity, competitiveness, and relevance, so create the best possible list of keywords to focus on.
SEO requires more than just keywords, and optimization will be part of the role of an SEO specialist.
This includes on-page optimization, to ensure quality content delivery, good metadata, a clean HTML structure, internal links, and pages that load quickly.
It will also involve testing different elements to determine how to improve conversion rates on a given web page.
Google doesn’t just look at websites and content, but also what others are saying about it.
When other websites are linked, it is a vote of confidence in the content and one that Google takes into account when ranking.
Part of the job as an SEO specialist will be looking for opportunities to get other websites to link legitimately.
As an SEO specialist, the organization or client is likely to have several types of campaigns running at the same time, which generate traffic to the web pages.
know what traffic is coming from which source.
For example, someone may click a link in a newsletter or tweet.
They can access the website from a Facebook post or from an advertisement.
The only way to know what is working is to look at the analytics.
As an SEO specialist, periodically check analytics to see how the websites, landing pages, and keywords are performing, as well as where the traffic is coming from.
Mobile devices are more important than ever, now that Google says it will start using the mobile device index first in 2018.
It will probably not be an ongoing task, but initially, at the very least, will need to ensure that all web content is optimized for mobile devices.
Speaking of how Google is making changes, part of the job as an SEO specialist will involve reading articles, blogs, and forums to keep up with changes and developments in SEO.
In today’s fast-paced world with emails and texts and chat messages constantly competing for our attention, not to mention tweets and coworkers, a lot of things will want to distract.
Given the variety of tasks, will already be juggling as long as an SEO specialist, staying focused will be key to productive workdays!
Coordination with other digital marketing teams:
Although having a lot on the plate as an SEO specialist, will probably also spend a significant amount of time working with other teams that are part of the digital marketing effort, including:
The Social Media Marketing Team: Social media marketing and SEO work very well together.
An SEO specialist is likely to work with the social media team to help drive brand awareness and therefore authority.
The Paid Search Marketing Team: The pay-per-click (PPC) team will focus on paid search and ads, but will likely coordinate with them to find promising keywords.
The PR team: Press releases and other advertising materials are content, and content is required for SEO.
Will likely work with the PR team to make sure any content they produce is SEO optimized.
The content marketing team: As with the PR team, the role of the SEO specialist will be to ensure that the content produced is optimized for SEO.
It will likely be part of the content strategy team.
The Web Development Team: SEO doesn’t happen without a good behind-the-scenes structure.
Probably work with the team that creates the websites and landing pages to make sure the pages are clean and load quickly, and when testing is necessary.
A typical day in the life of an SEO specialist:
Most SEO specialists describe some kind of combination of the above tasks when asked about a typical workday, stating that the actual time spent on each of them depends on what is currently happening.