To create an integrated digital marketing campaign: –
- Comprehensive digital marketing strategies have become a top priority for successful marketing teams, as consumers continue to interact with brands on every channel and across multiple devices.
- In fact, 60% of marketing teams now work with service departments to handle social inquiries and concerns.
- High-performance marketing teams are 10 times more likely to heavily coordinate their marketing efforts across all channels, including social media, email, mobile, website, paid advertising, video advertising, organic search and sponsored content.
- Fully integrated digital marketing has a strong presence in social media and email, as well as focusing on content marketing and SEO, as well as integrated campaigns and integrated brand voice intertwining.
- Advanced marketing technology and well-developed best practices mean that integrated digital marketing is now easier than ever.
- It all starts with getting to know the target audience.
- To successfully deliver an integrated marketing campaign, one must first have a full understanding of who the target audience is.
- Because they need to know how and where to reach them most effectively.
- An effective inbound campaign involves interested, engaged customers who want to do business.
- Customers need to know who they are, where they spend most of their time, what they are looking for and what their motivations and habits are.
- Technology helps to achieve.
- CRM (Customer Relationship Management) platforms allow marketers to view data across many different channels, and the best platforms have the ability to analyze that data to empower marketers with everything they need to know about their customers and what they want.
- Customers are looking for trips from one another.
- 50% of consumers say they are likely to change brands if the company does not make an effort to personalize the communications.
- It is important to be content-centric and meet customers online with personalized content wherever they are.
- Top marketing teams develop their messages across channels, giving each one a different experience.
- Rather than sharing a single content, coordination is achieved by focusing on a unified brand voice and consistent message.
- To implement a unified integrated digital marketing campaign, each team and each department works with a single strategy.
- Cooperation and communication are essential in keeping the message and brand alignment.
- This means that different marketing teams coordinate on different campaigns and projects, while sales and customer service teams collaborate.
The best integrated digital marketing campaigns are managed by CRMs:
- The best way is to use the right technology to understand customers, deliver personalized journeys and collaborate between departments.
- The best technology is the cloud CRM platform.
- Platforms such as the Salesforce Marketing Cloud allow marketing teams to collect and analyze data and use it to personalize offers and promotions on the best channel at the right time for each customer.
- Tools like Customer 360 Audience combine data from all channels to give marketing teams the ability to make more informed and intelligent marketing decisions.
- The tool also benefits customers, allowing marketers to capture more relevant data, more accurately segment their audience and provide more relevant marketing experiences.
- Marketing teams can also use tools such as Salesforce Journey Builder to better understand and connect with customers.
- Using all available data collected, marketing teams can generate personalized messages based on behaviours such as browsing activity and purchase history.
- This tool creates a seamless customer experience by connecting every customer interaction across email, mobile, advertising, web, sales and service.
- Be able to identify key customer experience moments and use the information to build relationships with those crucial ones.
- Salesforce includes solutions in Marketing, Sales, IT, Finance, Commerce and more.
- As technology continues to evolve, consumers are constantly interacting with brands on growing devices.
- Integrated digital marketing is not just a new technology used by marketing teams that excel at experimentation;
- Integrated digital marketing is a must for every company that wants to be guided.