To find out the keywords that the website ranks: –
Anyone who works with a website will surely ask a question: What keywords do I rank for?
When working with a client’s website, one of the first things should do as an agency is to find out what their current position is in terms of ranking in search engines so that one can identify their strengths and weaknesses and establish a roadmap for optimization.
If dealing with the site or company to work for as SEO, definitely need to know the keyword rankings to get a firm understanding of what search engines are looking for to land on the site.
With the right tools and knowledge, see how and find out which keywords the site ranks and plan the next step with the help of Google Analytics.
Google Search Console and SE Ranking will help to learn how to use an all-in-one SEO platform to find out which keywords the competitors rank for.
Look at several important reasons to know which keywords rank and their rankings are vitally important to the success of any site.
Understand traffic drops:
Organic site traffic volume can be affected by multiple factors, and the best way to understand which pages and keywords are most effective and why is to check the keyword rankings.
Finding missed opportunities:
Since search engine results pages have changed so much over the years and Google strives to keep improving the user experience, keeping track of every single new thing on the SERP can be difficult.
Tracking keyword rankings in SERP features like Response Box, Knowledge Chart, and Twitter Chart can help keep a finger on the pulse of the website and even reveal keywords that don’t get any. click.
Change made to search results pages, get a new chance to make a move and beat the competition.
Keeping an eye on the competition:
In addition to monitoring the keyword ranking data on the website itself, also learn how digital rivals rank for the same keywords they are targeting and the keywords they are targeting.
By keeping an eye on ranking fluctuations, keep track of the changes that competitors made to the web pages and semantic core, and as a result, optimize the site itself using their expertise.
Also, identify unique keywords that work well for other websites in the niche and target them in their own campaigns.
This will help drive the competitor’s traffic to the website.
Relevant keyword targeting:
Knowing which keywords a specific web page is ranking for allows to eliminate irrelevant keywords that do not result in a high ranking for that page.
Instead, use those keywords to create new pieces of content that will be relevant to the search intent.
This also helps avoid keyword cannibalization, when two or more web pages on the same site compete for the ranking of the same keyword, which is very confusing to search engines.
Obtaining data to report on:
Demonstrating all the SEO work that has been done on a website is one of the most important and challenging tasks of any SEO expert.
One way to do this is to find out how many keywords have recently started ranking, their exact ranking positions, and traffic volumes.
Similarly, use this data to see how the rankings change over time.
Easy target keyword identification:
By analyzing the ranking data, one can find out which high traffic pages need an extra touch to get page 1 rankings with little optimization work like clearer metadata, more links, user experience issues.
Developing a promotional strategy:
Identify all the keywords that they rank for, start designing a plan to improve the SERP ranking of the entire site.
Eliminate all unhelpful keywords, create content to satisfy user intent, grab competing keyword ideas, and do whatever is relevant to website goals.
Point out that doing anything on the list above requires understanding and having access to accurate, up-to-date data about keywords and their rankings.
Get keyword ranking data from Google:
Google is where people go for information on just about anything.
To learn more about the site’s organic search performance and the keywords it ranks for, use the Google Search Console reports.
Connect to Google Analytics to get even more data and further analyze the statistics.
Keyword data in Google Search Console:
Go to Performance → Queries.
Will find the powerful Performance Report showing all the different keywords the site ranks in Google, along with data on clicks, impressions, average CTR, and position.
Clicking on Average CTR and Average Position at the top of the page will add the respective data.
Link the Google Analytics and Google Search Console accounts and once they are synced, go to Acquisition → Search Console → Queries.
In the Search Query column, find a list of all the keywords for which the website ranks in Google:
Click on different column headings to analyze the keyword list by different parameters.
Sorting the data in the Clicks column will show the best performing keywords that drive the most traffic.
Using the Average Position column that contains the average ranking position of all website pages for a specific search query, evaluate the potential of a keyword to attract visitors.
To see the big picture of the site’s keywords, encourage him to play with the calendar date ranges and various filters.
Getting keyword ranking data from SE Ranking:
Google tools allow to monitor keywords, it is necessary to have a lot of patience when using them.
Search engine services provide data in the form of a long list of search queries that must be processed by themselves.
SE Ranking offers many benefits and advantages, including the provision of high-speed data that allows users to get real-time website ranking data on demand.
Keyword reports are designed to be as comprehensive and structured as possible.
In addition to providing ranking data, can immediately see the search volume for each keyword, the ranking dynamics, and find out if it shows up for any Google SERP features. Enable other parameters like keyword search visibility, traffic forecast, cost, etc.
The platform is packed with SEO tools that can provide detailed information about the competition.
This knowledge significantly helps SEO specialists to get websites to rank higher in searches.
Connecting Google services to SE Ranking:
SE Ranking provides detailed and up-to-date website ranking data, but also have the freedom to pull data directly from Google Analytics and/or Google Search Console. With SE Ranking, one can see the statistics of all these services in a single interface.
Performance report of the Google Search Console website that is integrated into the SE Ranking traffic and analysis module.
In addition to the standard parameters and charts, also see the keyword ranking dynamics here:
The Position column indicates whether SE Ranking is analyzing the website’s search visibility for a certain keyword.
Bookmark the keywords that are interested in tracking and add them to the project with one click.
On the Overview page of the Analytics and Traffic module, one can view website statistics for each connected service.
This view allows to analyze all the data without having to switch between tabs:
Get more data on keywords targeted by the competitors.
To find out which search queries online rivals are targeting in search, go to SE Ranking’s competitive research tool and follow the steps:
1. Enter the website in the search box, select whether wants to analyze the domain with or without subdomains or an exact URL, select the search region and press Analyze:
Once the data is loaded, see a summary of the organic and paid campaign activities of the analyzed website that, among other things, includes a complete list of all the keywords targeted both organically and in Google Ads campaigns :
2. Once the data is uploaded, will see a summary of the organic and paid campaign activities of the analyzed website which, among other things, includes a complete list of all keywords targeted both organically and in marketing campaigns. Google Ads:
3. Clicking on Keywords in either the Organic Traffic Research or Paid Traffic Research tabs will redirect to the detailed report for those keywords.
The keyword list can also see the ranking position of each keyword, search volume, cost of getting a click from Google Ads campaigns, and many more data that will help understand how promising a keyword is in terms of generating traffic.
4. The Filter option allows filtering the list to see only the keywords that are interested.
5. Dig into all the data provided here and use it to build the semantic core from scratch or expand it.
By clicking on any keyword in the list, the service will redirect to the keyword research tool.
Get the full list of websites that rank for the selected keyword in both organic and paid searches.
Find similar, related, and low search volume keyword suggestions along with search engine autocomplete suggestions.
Repeat the process for competitors and find out all about their search engine activities in any region of the world on any major search engine, including Google, Bing, Yandex, Yahoo! and YouTube.
Discover the competitor’s keyword overlays:
In SE Ranking, get a comparison of all the keywords the website is targeting and the top direct competitors.
Follow-up of own classifications and those of the competition:
Find all the keywords that are ranked, analyzed the competition, and filtered all the keywords want to target in a certain search engine and region, add them to the SE Ranking project so that keep track of the ranking. positions in the main search engines, anywhere and on any device.
Let’s take a look at the main capabilities of SE Ranking in terms of report customization, visualization of ranking data, and competitive analysis.
Report configuration options:
DIFFERENT WAYS TO ADD KEYWORDS:
When creating a project, have several options for adding keywords.
Manually add, copy a list from a text editor, import a CSV file, import a CSV / XLS file along with the ranking history data, or import it from the Google Analytics account.
Furthermore, keywords can also be extracted directly from Google Search Console and will be automatically added to the project for further follow-up.
This can be configured in the Analytics and Traffic module.
To make it easier to work with large amounts of data, one can group the keywords into groups and track their visibility dynamics within those groups.
IDENTIFY AND FOLLOW TOP COMPETITORS:
One of the biggest advantages of SE Ranking’s keyword ranking tracking tool is that it not only allows to track the ranking positions of certain keywords for the site but also allows to track the same keywords for up to 5 sites. competitor website at the same time.
When setting up a new project, must specify the closest digital rivals in the Competitors section.
KEYWORD RANGE AUTOMATIC TRACKING:
SE Ranking users are free to decide how often they want to track keyword rankings.
Ranking reports are generated automatically, data is displayed in the project itself, and delivered to the specified inbox.
Manually run a keyword ranking check at any time.
Data integrity reports:
EXTENDED RANKING DATA
To assess the overall effectiveness of the site’s semantic core, one can add columns with additional parameters to the leaderboard. For instance:
Google Ads proficiency level
Organic search visibility
DATA DIVIDED INTO TABS
For convenience, SE Ranking has tabs that group the data over a specific period of time by different categories. View data for a selected search engine in the Detailed tab, for all search engines in the General tab, and compare current ranking positions with 1/3/6 month benchmark results in the Historical data tab.
VISUAL BLOCKS WITH DATA
All tabs in the Classifications module are equipped with various charts, graphs and visual blocks that illustrate:
The fluctuation of the average position in the website ranking and other parameters.
The number, percentage, and ranking dynamics of the website’s best performing keywords.
The number of positions the site ranked higher / lower for a specific keyword.
Track competitor keyword rankings.
Knowing which keywords the site ranks in searches is only half the battle.
The next thing needs to do is to find out what keywords the competitors are targeting in search so that can create the perfect strategy to beat them.
The SERP Competitors tool provides the opportunity to go back in time and see the top 100 search results for each of the keywords tracked in the projects.
Just choose a keyword that wants to analyze, select the search region, and set a data range through the calendar.
As a result, see the ranking dynamics of the top 100 websites that rank for the keyword.
Choose to highlight competitors who have joined the project.
With this data, one can get an instant understanding of how stable each SERP keyword is, who the strongest players are, how often the results move, and who the new players are.
Get additional data on each website, such as Alexa rank and the total number of backlinks.
This provides a quick and general understanding of who are up against.
In summary, there is a lot of data that can be obtained in SE Ranking in addition to keywords and competitors that allow to put together the perfect organic and paid search campaign. The Client Success Team is always ready to help if need a push in the right direction.
In addition to using Google tools, there are other ways to track a website’s keyword rankings.
SE Ranking has a number of advantages over Google Search Console and other analysis services:
Keyword statistics on Google services are displayed with a delay and no more than once a day.
In SE Ranking, see the keyword rankings in real-time.
Google services do not allow to choose which keywords want to track.
The reports are provided in the form of a super long list containing all the search queries and search phrases that the website returned in the search.
In SE Ranking, one can create a separate project for each website, add all the necessary keywords and keep track of their ranking dynamics.
Google service reports are presented in a basic way along with site-specific organic search metrics.
SE Ranking has all kinds of parameters and filters that provide a complete picture of each keyword, including CPC and Google Ads competition level.
While Google shows its own website’s keyword rankings, unfortunately, it doesn’t provide an opportunity to keep track of competitor rankings.
With SE Ranking, one can analyze data on any competitor and compare the visibility of the keywords, adding the necessary domains to the keyword report in the process or creating an unlimited number of separate projects.
With so many options to choose from between keyword research and rank tracking, not implementing this data in the SEO strategy would be a huge mistake.
So, use the tools mentioned in this blog post to get keyword data on any website, starting with the one to promote.
Analyze website keyword visibility before making changes to content, track organic search rankings, and learn more about competitors using SE Ranking.