Use Guest Blogs for Natural Link Building: –
Get greater chances of being discovered online by guest blogging.
Use guest blogging as a powerful strategy in the link building toolkit.
People started using guest blogging as a spam tactic to get coveted backlinks.
The secret to getting quality links through guest blogging:
Singing as a guest does two things too:
Connect the name with the prestigious singer that the crowd already loves.
It gives people the opportunity to glimpse the beauty and magic that one can bring into their life.
Guest blogging is no different.
When to write a high-quality, authoritative post on a well-known blog with thousands of followers, people will notice.
People will even start visiting their own blog.
When people discover the blog and see it doing something they have never seen before.
Guest blogging is not about listing the most successful sites today and introducing them to all.
If one wants success, then one must follow the correct guidelines.
1. Be selective about where to pitch:
Launching a licensed site that’s right for someone is better than launching 100 licensed sites that are wrong.
Here’s how to narrow things down.
Pick a site in a similar niche:
If someone is in the content marketing niche, it won’t do any good to guest blog on a host site.
Yes, readers will enjoy the post if it is well written and entertaining.
But they don’t need the services.
Therefore, the chances of them checking online are slim.
Check site performance:
After having narrowed down the search to a select number of sites within the niche, check how well each one is doing online.
These indicators indicate that the site may be a good fit for guest posting:
- Domain authority of more than 50.
- 10,000 or more social followers.
- Considered an industry leader.
- Having long-term engaged readers.
Make sure to get a featured bio:
Even if have been a huge fan of a site for years, never apply for a guest post if one won’t get a featured bio.
Someone wants the byline, a headshot, and a link to the site for readers to follow.
Unless all want is bragging rights, of course.
2. Create a speech that is impossible to ignore:
Imagine oneself launching a magazine like The New Yorker.
It’s easier to get a guest post on a prestigious site than it is to get the story in the New Yorker.
Still, it requires the same work ethic and skill.
Steps to increase the chances of winning that guest post.
Do the research:
Spend some quality time on the site to want the guest post to appear.
Take note of the type of blogs they publish, which topics get the most attention.
Presenting a person instead of a website:
If it sounds impersonal and generic, one will be ignored. Guest blogging is a relationship.
Someone is connecting with real people and forming lasting bonds.
Dig deeper:
Check who else is posting as a guest on the site.
Read their posts and visit their sites.
Become a detective.
Don’t ignore the presentation guidelines:
Not paying attention to the guidelines will erase the tone without being read.
Be direct:
Get straight to the point with the site owner or publisher.
Don’t bombard them with a bunch of details they don’t need. Instead, describe what one can give them in a few concise and concise sentences.
Show them that someone values their time.
Tell the publisher or owner about oneself:
Listing the credentials of the site itself is a good idea.
Nobody wants links to low-quality sites on their blog. Also, blog editors and owners want to know who they are working with.
3. Write a guest blog that draws readers in droves to the site:
Creating the speech is difficult, but writing the guest post itself is even more difficult.
Here are some tips that will make the writing resonate with readers.
Know what the audience needs:
People don’t read for fun (unless it’s literary fiction, of course).
They read because they need something.
Maybe they need information they can act on, a service that makes things easier for them, or an inspiration to impact their boring, boring lives.
The mission is to find out what that need is.
When doing this, one will be able to create a guest post that will attract readers and make them chase the site link.
People read International Life because they want insider advice on how to retire abroad in style.
People will read the post to address their needs. It’s that easy.
Grab readers with the title:
When people read the title, they decide whether or not to continue with the post.
As a reader, one is likely to skip over heading one and click on heading two.
Title one is generic and uninteresting.
Lowercase letters rob one of professionalism.
Title two, on the other hand, has great promise.
With one click, will learn six essential proofreading skills.
Also, use powerful words like perfection, polished, brilliant, and brilliant.
If these words don’t make the images clean, bright, and perfectly handwritten, I don’t know what will.
Dig into the content:
The content shows readers who are.
When doing a guest post, don’t just scratch the surface of the topic.
Dive in and dive deep. Show authority and experience.
Here are some tips to help to dig deeper:
- Keep the publication up to the knowledge, expectations, and education of the readers.
- If someone is writing like a business expert, for example, make the writing robust and based on statistics.
- Separate ideas.
- Do some initial research and then make a list of questions that come up of what to find.
- Answer those questions in the post.
- Support all claims with credible sources.
- Add links to these sources for readers to dig even deeper.
- Create an interesting angle.
- Think outside the box.
- Make it the goal to write something in a way that has never been done before.
- Drive all content toward one goal.
- What is the main objective of the blog?
- To teach readers a new skill?
- Inspire them?
- Make them understand a difficult concept?
- Keep this goal at the forefront of the writing and make each paragraph flow into it.
- Be profit-oriented.
- Before writing the post, list at least six benefits people will get from reading it.
- Please review thoroughly.
- Examine each paragraph one by one.
- If to find a paragraph that doesn’t contribute to the big idea.
Provide content that is easy to digest.
The average reader will run when they come across a long, uninterrupted block of text.
Follow these three steps to get easily digestible content:
- Divide the blog into sections
- Even serious readers won’t want to go through endless blocks of text.
- It is a good idea to divide the topic into sections and then subdivide those sections.
- Keep each division under 300 words.
- Numbered lists work wonderfully to hold the reader’s attention.
- Use images. Images bring the blog to life.
- Plus, they help illustrate points and explain concepts in an easy-to-digest and enjoyable way.
- Keep paragraphs short.
- Don’t go over six sentences in any paragraph.
- Divide the paragraph in two if it exceeds that number.
4. Channel readers to a result:
When posting as a guest, one will be given space in the bio section to add a link.
Although one may be tempted to link to the home page, don’t.
Instead, think about the result one wants to achieve through the link.
Does anyone want readers to subscribe to the email newsletter?
Does someone check the online store?
Follow the blog?
Choose the best way that one can deliver the product or service.
Then link to the page that gives that result.
5. Respond to post comments:
Guest blogging is not about posting content and then forgetting about it.
It is interacting with people on a personal and real level.
So when readers comment on the post, leave them a response.
Answer their questions and interact with them.
By being active, one can increase conversion rates and put oneself front and centre of the readers’ minds.
Guest Blogging: The Secret to Indirect Link Building:
- Once beautiful, well-polished content shines on a site with thousands of followers, the results are easy to predict.
- Readers will flock.
- Someone will be recognized as an authorized expert.
- The blog will gain its own crowd of followers.
- And of course one will get one’s own quality backlinks.
- Continuing for 3 months, 4 to 12 months the results will start to work.
- Better to be 4 blog posts per month on average.
The tools are
- BuzzStream
- BuzzSumo
- Alexa
The benefits are
- Grab the attention of prestigious blog readers.
- Establish the authority and expertise.
- Build links indirectly.
- Improve brand awareness.
- Increase traffic and leads.
That’s what guest blogging is all about. Fame. Reputation. Success.