Useful Marketing Ideas & Strategies For The Insurance Industry: –
Marketing in the insurance industry is different than it was a decade ago, Where people relied on agents to recommend the right policies, today everyone relies on the Internet.
Trust in the insurance provider is a must even before buying a policy, and that stems from customer feedback and provider success statistics.
Attract, engage, convert and retain policyholders using the platform where the user journey really begins today: digital media.
Future marketing success relates to how to market the brand online, and it can be said for sure because the Internet is consumer-driven and consumers are definitely no turning back from the Internet to in-person transactions.
Google updates, Facebook updates, the amenities that are offered, the information that is offered, the way the applications are created.
The insurance buying experience is based on the convenience of the users;
Will never is left behind if to focus on the consumer experience.
To give a better idea of how to be successful digitally,
List 5 useful digital marketing ideas and strategies:
1. Create a consistent online experience for the audience:
The digital marketing experience is a subtle dance of discovery and sale in search results, websites, other websites, videos, blog posts, reviews, and research articles.
Not even mentioning the offline channels.
Customers will meet and interact with the brand on many different platforms, so it is important to maintain cohesion in the brand experience in all marketing assurances.
But don’t just make sure the images are aligned with each other; plan the user experience on different platforms to be unique for each platform.
Instagram is a visual platform that will attract attention, blog posts will attract users, and research articles will attract and help convert users.
Each of these deserves a different type of content that will create a 360º brand experience for users, at all stages of the funnel.
2. Use lifecycle marketing to build loyalty:
Lifecycle marketing involves creating experiences for each stage of the user’s shopping journey, pushing them from one stage to the next.
Segment the users, analyze their shopping journey and make sure to have experiences and communication planned for everyone at every stage.
- Identify the audience segments.
- Identify the purchase route (there will be multiple)
- Decide which platforms they wanted to use for marketing.
- Plan the marketing strategy accordingly: ads, remarketing, landing pages, content marketing, chatbot, etc.
- Plan the sales strategy accordingly: parenting plan, sales executives, etc.
To convince potential customers of the calibre of the brand, make sure all of their questions are answered and their concerns resolved so they are ready to make a purchasing decision.
3. Use social media to the advantage:
Don’t overlook the power of social media – even if to feel like it may not be the platform to match the seriousness of the industry, it’s where a wealth of content and brands are discovered and the shopping journeys begin.
Use information, contests, surveys, questions and answers,
Marketing moment and other similar social tools to keep the brand interesting for users and at the same time educate them about insurance.
It is not enough to post a few times a week and hope for the best.
To track the impact and interactions of each platform, understand which user segments each platform attracts, and figure out how to best engage them with the brand in the long term.
Social media is also a great way to engage with existing policyholders and keep them engaged with the brand.
Answer inquiries, solve their problems and make them feel part of a community.
The platforms to recommend are Facebook, LinkedIn, Twitter and Instagram.
4. Get better returns on the ad spend with growth experimentation:
Specialize in using growth marketing to achieve long-term business success for clients.
One of the many things that contribute to this is the data-driven approach.
In traditional marketing approaches, a campaign is run with the full budget allocated to the plan and the end goals are met or not.
As part of growth marketing, to run small experiments with an initial portion of the budgets, constantly analyzing
These little strategic experiments allow for faster start-up and better ROI.
In the insurance industry, always be aware of which audience will actually respond to ads.
The experimental approach allows to test all the theories and scale what works to sell more policies with minimal waste of expenses.
5. Leverage existing policyholders to build trust:
Trust is one of the most influential factors in insurance decisions, and the best way for insurance providers to establish their trust in today’s messy market is through customer feedback.
Make sure to create lots of touchpoints and platforms for people to share their experiences.
Choose the best one to use in marketing materials.
But don’t stop posting them on the website!
The more contextual the reviews, the better they will work to convert potential policyholders.
While the site is a great place for a testimonial repository, use the one that talks about claims rate, prompt service, etc. in digital ads.
Insurance marketing is evolving extremely fast and offers more opportunities for consumer engagement.
See how consumer brands are using digital media to their advantage, and try applying the learnings to branding.
The industry may be very different, but it finds common ground in consumer behaviour for profit.