YouTube SEO

by Rajenvisionon Posted on

YouTube SEO: –

  • YouTube helps users find small businesses in video search.
  • YouTube is owned by Google and Google Search is how people find things on the Internet.
  • To show up at the top of the search results list,
  • Create YouTube videos that address issues that customers have and engage with the correct keyword terms.

Identify YouTube video elements that work for business:

There are two different ways to gather the right keywords for YouTube videos.

  • Create videos to answer frequently asked questions.

Frequently Asked Questions (FAQs) from customers and opportunities are usually related to what brought them to the business in the first place.

These questions can be used as a basis for youtube videos.

To create ideas for YouTube content, write the top 10 FAQs and create videos about each of them.

If just launching a YouTube channel, front-loading the channel with these 10 videos is a great way to settle down.

To make these videos more appealing, embed them on the FAQ page of the website or add them to an email drip campaign for new customers.

  • Create videos to rank for frequently searched keywords related to business.

In search, a keyword can be a single word or multiple words used to identify an item.

To create ranked YouTube videos, target audiences need to identify the words and phrases they use when searching the Internet.

In addition to:

  • Single words
  • Array of words
  • Sentences or statements
  • Questions
  • Phrases
  • City or zip code

Get started by doing the own Google search for what the business does.

  • When doing this type of research, there are some key points to keep in mind.
  • To find out why people are asking these questions in Google searches, create a video that answers these questions or solves these problems.
  • Note that videos are shown before articles on the Google Search Engine Results Page (SERP).
  • So if someone creates a video about the same topic as a competitor’s blog post, they will be able to gain more visibility for the topic in the search results.
  • By creating a video that solves the customer’s problems, one can build trust with them and settle down as an expert, which will lead them to do business.

Evaluate potential keywords with keywords everywhere:

  • This is a Google Chrome extension that provides additional data about potential search terms that can be used.
  • It is available in free and paid versions.
  • Keywords everywhere also show keywords that people search for, which can help reduce distractions.
  • These keywords could be ideas for future videos.
  • This information helps to evaluate the phrase or keyword to make sense based on the appendix.
  • The list of long-tail keywords is important because it can help those who want to do business from zero.

Title for videos to trigger a personal response from viewers:

  • While keywords are the foundation for the content created for YouTube,
  • video titles also play a key role in success.
  • They should force people to click.
  • People love lists.
  • They are easy to skim, the viewers know what to expect and the content is easily digested.
  • People are more likely to click because of the fear of being missed by the content (FOMO).
  • Because a lot of people find out based on asking questions on Google or YouTube.
  • Be sure to include a strong descriptive word such as “best” or “worst” to evoke emotions.
  • A surprise the audience can entice them to click because of their natural curiosity.

Make a call to action Viewers respond to:

As a business owner, changing business for marketing efforts is a top priority and YouTube is no different.

CTA should be an extension of the problem-solving content created.

Here is the formula to follow to add CTA to YouTube videos:

1. Start by solving a problem and reinforce it with examples.

2. Describe how the target audience feels.

3. Tell viewers how the video helps.

4. Identify and explain how to help people.

Be concise and specific.

5. Give the CTA of the choice.

Tips for extending and rebuilding YouTube videos:

  • Consider reusing that content for other platforms to reach more customers and opportunities, taking the time and effort to create YouTube videos that appeal to a target audience.
  • For example, one can write a blog post based on a video and embed the video in it. It offers two key benefits.
  • Reach out to people who like to read rather than watch videos.
  • Get started by getting a transcript of the video.
  • A tool like Rev.com uses humans (instead of machine learning) to do transliteration.
  • Edit transliteration into readable blog posts for publishing on blogs with embedded YouTube videos.

Here are some other ways to recreate a video:

  • Post it locally on Facebook, IGTV and LinkedIn.
  • Convert video to micro-content for social sharing.
  • Create quote or statement graphics from the video.
  • Share the video with an email list.

YouTube is a great way to get organic leads for business and even a direct competitor can use YouTube to get leads.

Creating the right videos can open many doors and possibilities.

When creating videos, here are some tips to keep potential customers engaged and establish as a trusted expert:

Do not mess:

  • Respect viewers’ time by getting to the point quickly.
  • Do not waste their time as the video is there to make the lives of the viewers easier.

Plan before recording:

  • Newscasters spend hours preparing scripts before they go live.
  • Actors memorize lines for weeks and months and practice their delivery.

Schedule time to create videos:

  • It is just as important to be consistent as it is to use the right keywords and have an attractive title. Business growth depends on giving YouTube efforts the best chance of success.
  • Schedule titles on the calendar, what we are going to say and schedule a time to film.
  • Deal with the customer and schedule time to work in the business.