PPC Budget Impact Daily Conversions: – Learn more about the relationship between budgets, conversions, and cost per acquisition. Budgets can be difficult to set, especially for new campaigns. Setting the budget too high or low can lead to unnecessary expenses, machine learning problems, and other account performance problems. Basic rules of engagement: It’s important to …
Use Guest Blogs for Natural Link Building: – Get greater chances of being discovered online by guest blogging. Use guest blogging as a powerful strategy in the link building toolkit. People started using guest blogging as a spam tactic to get coveted backlinks. The secret to getting quality links through guest blogging: Singing as a …
WordPress Security Leveled: – The enormous popularity of WordPress and the open-source nature of the WordPress ecosystem have made it an intense target for hackers. Security has long been a major issue with WordPress. That may have changed recently when the business arm of WordPress recently acquired a security company that can help internalize security …
Get to know Google Analytics 4: – Data is collected differently, stored differently, and even displayed differently. All of this change can be frustrating, but GA4 is a bit more advanced than the previous version. Google Analytics 4 (or GA4) is a completely new version of Google Analytics. The new version will be rewarded with …
Google Update affecting the rankings: – An overview of Google’s history of flagging and adjusting its updates and how this should inform a response to ranking changes. A life cycle for a Google update is the introduction of a new algorithm, modifications to improve it, eventual obsolescence, and then replacement. Improvements to the update generally …
The Google Keyword Planner tool receives trend and change data for 3 months per year: As the platform makes more data available, you can use it to make informed decisions about your search campaigns. Google is testing adding some new metric columns to the Google Keyword Planner tool. The new columns observed in the Google …
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LSI (Latent Semantic Indexing) keywords are terms and phrases that are similar to or related to the target keyword of a web page. The purpose of LSI (Latent Semantic Indexing) keywords is to help search engines better understand page content by adding context and connecting the copy with the target keyword. In terms of SEO …
Avul Pakir Jainulabdeen Abdul Kalam (October 15, 1931 – July 27, 2015) was an Indian aerospace scientist who served as the 11th President of India from 2002 to 2007. Avul Pakir Jainulabdeen Abdul Kalam was born and raised in Rameswaram, Tamil Nadu and studied aerospace physics and engineering. Personal life: Kalam was the youngest of five …
Data Analysis Errors a Digital Marketers Make: – Digital marketers can make mistakes when analyzing data and making decisions. Reporting and analyzing data inevitably requires a significant amount of time as a digital marketer. Even experienced marketers can stumble and make some common mistakes when analyzing data and making decisions. One needs to be on …
Google Search Console removes search appearance from rich results: – Google turns off the generic search look of rich results in Search Console. Google is retiring the generic search appearance of rich results in Search Console performance reports, as there are now individual filters for most types of rich results. Google is getting rid of …
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