When the first web-based ad banner was born, courtesy of an AT&T ad campaign. 50% of Internet users had clicked on it, giving the company a ton of advertising mileage. Publishing an ad, which is known as a display ad, has been referred to as the earliest form of digital marketing. Almost three decades after …
Several companies were penalized for participating in spam and black hat link building campaigns. With the Panda update and subsequent Google updates, some companies avoided any link building activity, even the completely acceptable white hat variety. Inbound link generation through legitimate practices can be part of the SEO strategy. 15 link building techniques to boost …
Insurance content marketing can help to grow the business. Maybe too busy to keep up with a blog, or to think insurance copywriting is too dry to attract an audience. There are solutions for creating content that elevates Google’s rankings and encourages insurance lead generation despite these reservations. Now is the time to reinforce results …
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When the average insurance agency owner is asked how much he spends on advertising and marketing, this is often left blank. Because they have no idea that they are spending money, but they just don’t know how much. An adequate amount to spend on marketing activities to grow the insurance business, I generally hear that …
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Digital communications are more important than ever, but one tool, in particular, can increase landing page conversion rates by 80%. Social media shouldn’t be an afterthought, but a way to share meaningful content, generate leadership thoughts, and ultimately generate leads. Insurance clients will continue to expect virtual service in all areas of their lives. Industries …
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Deciding to launch a blog either for personal or commercial purposes, one of the decisions to make is the selection of the domain name. This is the most pertinent branding mechanism attached to the blog and can’t afford to spoil it. Need to select a name that can confidently endorse for years to come. Determine …
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Digital marketing, also known as internet marketing, is a broad term that uses online, mobile, and in-app techniques to reach customers. It is considered more specific, measurable and interactive than traditional marketing methods. Prevent a large number of target customers from reaching for the brand, products, and services. Digital marketing is critical to running a …
Read more “5 Reasons the company must have a Digital Marketing Strategy”
Being a successful business owner, to have probably realized that the website is growing as fast as the business. Blog posts, product pages, eCommerce lists, and contact pages add up. With so many pages to manage, things can go wrong quickly. Bad links can go unnoticed, the website structure becomes cluttered, and content can quickly …
Read more “6 Steps To Execute An Efficient SEO Cleanup Strategy”
SEO implementations to increase the impact of link building campaigns: – Use some technical SEO implementations for the site before, during and after the link building campaign to optimize the performance and long-term impact of each campaign. These will increase short-term performance and generate lasting benefits from a concentrated burst of interest and brand attention. …
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Useful Marketing Ideas & Strategies For The Insurance Industry: – Marketing in the insurance industry is different than it was a decade ago, Where people relied on agents to recommend the right policies, today everyone relies on the Internet. Trust in the insurance provider is a must even before buying a policy, and that stems …
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