Author: Rajenvision

Generating genuine leads with the Google My Business (GMB) page involves several strategic steps to optimize the profile, engage with customers, and leverage GMB features effectively. Here’s a comprehensive guide: Optimize the Profile: Complete Information: Fill out every section of the GMB profile, including the business name, address, phone number, website, and business hours.  Ensure …

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Google’s Unconventional Advice On Fixing Broken Backlinks When it comes to fixing broken backlinks, Google suggests an unconventional approach focusing on the links that are most helpful for “users” rather than simply fixing them all. Traditionally, SEO best practices emphasize fixing broken backlinks to ensure a site gets the maximum possible link equity. Google’s advice goes …

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Google Introduces Two New Googlebot Crawlers: Google Other-Image and Google Other-Video Google has expanded its family of web crawlers by introducing two new members: Google Other-Image and Google Other-Video. These new crawlers are designed to enhance the process of crawling binary data, specifically for research and development purposes. The New Crawlers: Google Other-Image: Optimized for …

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Types of SEO SEO can be categorized into 12 distinct types. On-Page SEO (On-Site SEO) On-page SEO involves optimizing elements directly on the website such as content, HTML code, and images to improve search engine rankings and attract more targeted traffic. This is in contrast to off-page SEO, which focuses on external factors like backlinks. …

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Enhancing Paid Search Attribution: The Importance of Updating Google Analytics Updating Google Analytics is crucial for improving the accuracy of paid search tracking and reporting. This ensures that businesses can better assess the performance of their paid search campaigns. By fine-tuning the attribution model within Google Analytics, you can gain valuable insights into the effectiveness …

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As a Businessperson, attracting the attention of leads and prospects is an ongoing challenge. The more difficult it is to sell, the more demanding the role becomes. A sales funnel offers a structured, relationship-focused approach, preventing the sales pitch from being overly aggressive. Instead of directly pushing products or services, a sales funnel educates potential …

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Benefits of Facebook Marketing for Businesses Facebook offers significant advantages for businesses seeking to expand their reach and enhance marketing efforts. 10 keyways Facebook can benefit businesses at various stages of the sales funnel: Reach a Larger Audience With over 3 billion users globally, Facebook provides one of the largest user bases for advertisers. This …

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Digital Video Advertising: – Video advertising dominates the digital landscape. Video ads help improve the brand’s online visibility on search results, social media and the web.   Video & Contemporary Web: Browsing the web today is basically like looping through a set of endless videos. From a variety of websites, from social platforms to news …

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Best Google Advertising Alternatives: – These top alternatives to Google Advertising can help diversify digital marketing platforms and supercharge marketing strategy.  Google Advertising Platform has long dominated the digital advertising industry. Google search is one of the best places for brands to get their products or services in front of consumers and a wide range …

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Required Local SEO & List Management Tools: – A strong local search presence is key to getting more customers into the store. These local SEO tools can put ahead of the competition. Work locally or globally, having a strong local SEO presence is key to bringing more customers to the store, especially when the business …

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