History of Search Engine Optimization

SEO started in the mid-1990s. Outstanding milestones in the evolution of search engines and SEO. Search engine optimization (SEO) revolves around Google. SEO predates the world’s most popular search engine, co-founded by Larry Page and Sergey Brin. Search engine optimization and search engine marketing began with the launch of the first published website in 1991. …

Three Critical PPC Trends

Advertisers and marketers will witness a new set of PPC trends that will generate more leads and conversions.  Here are 3 of them to incorporate. The world of PPC is constantly changing. People will focus more on the buyer’s journey and use it to its full potential. Automation and artificial intelligence will be a key …

Comparison of Facebook, Microsoft and Google Ads.

Comparison of Facebook, Microsoft and Google Ads: – Learn about sentiment, landing page quality, and increased ad spend impact PPC performance. If one has chosen between Facebook and Google Ads to promote SMEs, Facebook is the best option. Compared to Microsoft Advertising and Google Ads, Google provides greater reach at a lower cost. Participants analyzed …

Create links for affiliate and e-commerce sites.

Create links for affiliate and e-commerce sites: – Increase the search visibility of the affiliate and eCommerce site with link building and which approach can bring the best results. Linking to a category, product, and affiliate review pages may be just what to need to get serious about moving the needle. Prospecting and link security …

Google’s new tool will help build a spectacular website.

If a WordPress user, the experience of creating a website is about to get a lot easier. As a fan of Google aesthetics, it’s a lucky day as the tech giant has just released a new (experimental) plugin for its Material Design theme. Material Design is the design language created by Google, featuring realistic lighting, …

Seven Emerging Technologies in SEO and Their Applications.

Emerging technologies in SEO and their applications: – SEO is a dynamic industry. An SEO professional needs to be aware of the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. Seven emerging technologies in the SEO industry and learn how they impact work as an SEO expert. 1. Natural …

Use Facebook as a Digital Marketing Tool

Anyone with a website knows that establishing a strong online presence is vital, especially for business owners. The way to present online can have a huge impact on the traffic and conversions the site receives. Using Facebook as a digital marketing tool can help build the brand online and greatly increase sales. Facebook provides a …

4 ways to implement AI in the web design

AI is one of the most remarkable tools available to web developers. Digitization has taken over at an unprecedented rate and now the digital world has exceeded people’s expectations. Due to the availability of high-speed Internet connections and multi-digital media, people expect web applications to better suit their interests and needs. If the website that can …

Use PPC for Brand Awareness

Brand awareness can seem scare and complicated,  but it’s just a matter of showing the brand to the right people. When comes up launching a new business, help people become more aware of what they created or what they are trying to sell. The options are varied, from billboards and bumper stickers to word of …