Go deeper with keyword research using tools & techniques: – New methods and tools help to go deeper into the keyword research process. A word or phrase can be searched frequently, although that fact alone does not mean that they are customers. When voice search and purpose are also a factor, it further complicates the …
Read more “Go deeper with keyword research using tools & techniques.”
Ranking of pages with a single keyword: – 1. Analyze the top-ranking pages: Have not already done so, determine which pages rank in the top 5 to 10 positions in the search results. Use the SEO tool to help identify pages. For example, use SpyFu, SERranking, Semrush or Ahrefs to see which pages rank for …
Link Building in SEO: – In the Search Engine Optimization (SEO) field, Link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website. Link building is the process of obtaining hyperlinks to one’s own website …
Key On-Page Optimizations for Local Organic SEO: – Learn how to improve rankings on organic local SERPs. When most people think about local SEO, they are by default to their Google business profile, local citations and backlinks. These are definitely beneficial when trying to capture “close to me” results. However, on-page optimization also plays an …
Read more “Key On-Page Optimizations for Local Organic SEO.”
Techniques for creating the best & most attractive infographics: – Learn the best practices for creating infographics that will make the audience aware. Assets like infographics are the visual content needed to add to a content marketing mix. Infographic is a collection of images, charts and minimal texts that provide an easy-to-understand overview. Infographic is …
Read more “Techniques for creating the best & most attractive infographics.”
Ways to Benefit Infographics Content Strategy: – If want to share information with anyone, tell them. If the person wants to retain that information, tell a visual story with an infographic. Infographics are a beautiful way to summarize data and share information with content users in a more engaging, engaging way. They can tell a …
The Role of Email Marketing to Develop a Business: – There are a million things to do to enhance a website. Focus on everything from SEO to guest posting to improving site speed. They are definitely great things to do. However, many people put email marketing aside because they do not see its true value. …
Read more “The Role of Email Marketing to Develop a Business.”
Lighthouse performance metrics: – Performance is a measure of how quickly a browser can assemble a webpage. Lighthouse uses a web browser called Chromium to create pages and runs tests on pages as they are built. The tool is open-source (i.e. maintained by the community and free to use). Each audit falls into one of …
Google Autocomplete: – Autocomplete is a feature of Google search that speeds up searches rather than just typing. Automated systems generate predictions that help people save time by allowing them to quickly complete a search they already want to do. Learn how to use Google Autocomplete as part of keyword and topic research processes for …
Account-Based Marketing: – The difference between ordinary marketing and investing in ABM is spending a hundred dollars on a hundred different leads and a more concerted effort on the few most likely lead. Identify business needs and develop communications that focus on the power of account-based marketing (ABM). In today’s market, where excellence is also …